CashKaro, the cashback and coupons app has partnered up with actor Kiku Sharda to launch a series of two ads which share a new communication, “The only app that pays you to shop”.
In this series, the audience will get to see Kiku Sharda donning a male and his most popular female character to explain how CashKaro gives extra cashback on all online shopping.
Starting from what the app actually is, to the business model and the exact journey one would take before they got paid for their shopping, this ad series explains it all.
CashKaro has over 1,500 partner sites on its app including the likes of Amazon, Myntra, AJIO, TataCliq, Flipkart and more. CashKaro gives its users up to 30% cashback deals and over 50,000 listed coupons with up to 75% off across all partner sites.
This campaign aims to introduce CashKaro’s new positioning, “The only app that pays you to shop” and educate the audience on what it has to offer.
"We started CashKaro with a promise to change the way Indians shop online and with Kiku being such a big household name, this felt like a perfect fit. His extra creativity in acting was exactly what we needed to advertise our brand offering - Extra Cashback," said CashKaro's Co-Founder, Rohan Bhargava.