Marathi news channel ABP Majha, from the house of ABP Network, has completed 15 years of broadcast.
ABP Majha was launched on June 22, 2007, as Star Majha and it aimed to engross the Marathi audience through its coverage of news and daily events. The channel was renamed as ABP Majha on June 1, 2012 and its logo was changed in 2020.
In these 15 years, ABP Majha has built studios and its relentless reporters and anchors have presented authentic and fearless news using the most advanced technologies in TV and news broadcasting.
ABP Majha has also taken up various social causes that resonate deeply with their viewers. It’s extensive programming on issues like draughts, dowry, school education, Swachh Maharashtra, Digital Maharashtra, farmers and agriculture and Covid management have earned immense support and backing of their esteemed viewers.
ABP Majha has also partnered with NGOs like CRY and UN bodies, including UNICEF, to organise donation drives like ‘Bappa Majha Dukhharta Balkancha’ and a special drive with UNICEF to support the families affected by the pandemic.
ABP Majha has also reached some major milestones during this 15-year journey. Its flagship talk-show ‘Majha Katta’, which started in 2012, recently completed its 10 years with a special on-ground conclave – ‘Majha Maha Katta’.
‘Majha Sanman Puraskar’ also successfully completed 10 editions since first airing in 2010.
ABP Majha has also been presenting the celebrations surrounding Ganesh Chaturthi with its extensive annual coverage spanning over 13 days.
As per the channel, it has witnessed 28% YoY growth, leading to it becoming one of the few Marathi news channel with one of the highest increment in reach on YouTube.