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Titan Raga’s latest campaign featuring Alia Bhatt inspires modern progressive women to be unabashedly bold and beautiful

The campaign conceptualised and executed by Ogilvy is a light-hearted concept, “Boldly Beautiful” encourages consumers to be themselves unapologetically, and establishes Raga as the perfect accessory for these bold and beautiful expressions

Click on the image to watch the TVC

Titan Raga is all set to take a bold stance in the latest campaign “Boldly Beautiful” this time featuring new brand ambassador Alia Bhatt.

Raga by Titan is known for its contemporary conversations around gender, celebrating women who embrace their authentic bold self-expression.

Titan Raga’s new TVC campaign, conceptualised in partnership with Ogilvy, is an ode to young Indian women who aspire to break the societal barriers of inhibitions around self-expression and desires. With Alia in her naturally vibrant and feisty spirit, the film normalises spontaneity in typical familial conversations.

The newly-wedded actor is seen as a bride-to-be who is expressing herself uninhibitedly in tune with her own raga amidst a typical wedding set-up. Through a light-hearted concept, “Boldly Beautiful” encourages consumers to be themselves unapologetically, and establishes Raga as the perfect accessory for these bold and beautiful expressions.

Sirish Chandrashekar, Marketing Head, Titan, said, "We are delighted to have Alia Bhatt on board as Titan Raga's brand ambassador. Titan Raga symbolises expressiveness. Be it through product design or through advertising, the brand always expresses a definitive point of view that resonates with the contemporary young woman. Alia, being bold and expressive herself, is an ideal choice to amplify the brand's narrative"

Alia Bhatt said, “I am absolutely thrilled about associating with Titan Raga and look forward to working with this iconic brand. Titan Raga has always expressed a woman's point of view in an interesting manner. The new campaign seeds a deeper connection through designs that are beautifully expressive and contemporary. I hope to inspire authentic and bold stories of young Indian women with Titan Raga.”

Puneet Kapoor, Chief Creative Officer, Ogilvy South, commented, “It is true that you don’t just match brands to your body, but to your personality and to your soul. There’s always something about a great brand that goes beyond the beautiful design and functionality and connects deeper within. Titan Raga’s tone and manner have been one such stellar voice that’s always been beautifully bold, unabashed and authentic in expression. This story is an attempt to capture that spirit with our ever-changing, ever-evolving social scenario.”

The TVC:


Created By: Ogilvy, Bangalore 

Chief Creative Officer, Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Kumar Nayak 

Chief Creative Officer, Ogilvy South: Puneet Kapoor

Group Creative Director: Divya Bhatia

Script writer:  Priyanka Mukherjee

Associate Creative Director, Art: Jaydhrit Sur

Creative team: Harshil Dhawan, Fatema Morbiwala

Managing Partner, South: Tithi Ghosh

Vice President: Akshatha Poojari

Account Management: Anukriti Som, Arpita Sarkar

Head of Strategic Planning, Ogilvy South: Easo John

PR Agency: AdfactorsPR


Production House: Chrome Pictures

Director: Hemant Bhandari

Producer: Abhishek Notani

Director of Photography: Rajesh Nare

Music: Abhishek Arora

Cast: Alia Bhatt, Sheeba Chaddha, Sohaila Kapoor, Aijaz Khan, Chitransh Raj, Shasha Shetty, Ahilya Bambroo, Priti Shroff, Madhavi Rao, Leah Khambatta, Jaideep Duhan, Veena Nair, Bhavna Chavan, Komal Chhabria, Shanaaz Deshpande & Monika Verma

Post Production Head: Mithun rShaw

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