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Rasna launches ‘Bilkul Free’ campaign in partnership with Paytm to offer up to 100% cashback

The soft drink concentrate brand is offering cashback to customers by scanning Paytm’s QR code on Rasna’s 32 glass packs, 10 glass packs and Rs 5 packs through the Paytm app

Click on the image to watch the TVC

Rasna, the soft drink concentrate, has launched a new ad campaign offering up to 100% cashback to its customers in partnership with Paytm, the digital payments and financial services company.

With this, customers who purchase Rasna 32 glass packs, 10 glass packs and Rs 5 packs will get instant cashback.  

Customers can avail this cashback offer by purchasing the pack and scanning the Paytm QR Code on the pack via the Paytm app. Apart from cashbacks, multiple other offers on movie ticket bookings, flight bookings, mobile and DTH recharges and more are also available.  

Rasna has rolled out a campaign on various platforms such as TV, social media, print etc and also features Rasna’s new ambassador, Chhota Bheem. 

This Rasna TVC campaign has been released over multiple channels where he interacts with a mother for an achievement party while announcing the cashback offer and says the iconic line ‘I Love you Rasna’ with the Rasna girl. 

Piruz Khambatta, Chairman - Rasna Group, stated, “We take pride in associating with India's largest payment platform Paytm, which will help us reach millions of users who use Paytm for everyday payments. Both the brands are proudly made in India and have been pioneers in their respective fields. In this scorching heat, Rasna is a necessity, so an up to 100% Cashback is a boon. 'Rasna bilkul free' is a blessing for the middle-class and lower segments of the society who are ideally Rasna's target audience”. 

Narendra Yadav, Senior Vice-President, Paytm, said, “Rasna is a much-loved soft drink across the country and we are glad to be associated with them to give consumers a little bit of respite during the summers. As a brand that puts consumers first, Paytm pioneered the QR code revolution in Indian and enables users with convenient digital payments through Paytm Wallet, Paytm UPI, Paytm Postpaid (Buy Now, Pay Later), netbanking, debit and credit cards and more.”

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