Rage Coffee, the FMCG company that manufactures, markets, and distributes innovatively packaged coffee products, has announced the launch of its rebranded logo, colours, aesthetics, and packaging to create a more enhanced connection with a wider and more evolved audience through this modern brand ambiance.
The caffeine-innovation brand would still align with the already established brand identity, which reflects the energy, dynamism, and the virtues of learning and winning; basically, to never give up and be yourself – bold, straightforward, and ambitious.
The revamped creatives are designed to create more meaningful conversations, connections, and bonds with the evolved and diverse set of audiences that Rage Coffee caters to.
A consistent theme that is ingrained with the changes is the reflection of the company’s achievements, success, and resilience. It also exhibits a sense of gratitude to all the loyal consumers who’ve helped the brand grow.
Bharat Sethi, Founder and CEO of Rage Coffee, said, “Rage has long been known as a highly passionate and lovable brand. We are a caffeine innovation brand that has disrupted the conventional coffee market with our trailblazing products. We are immensely grateful to be backed by a strong community of consumers. However, there was a tiny prejudice towards our target audience. We want to broaden our community perspective to include Rage as the premium coffee brand for all age groups. The revolutionary re-invention of the creatives will expand our brand's reach while remaining true to our existing brand identity and native DNA.”