CleverTap appoints Honey Bajaj as SVP & Global Chief of Consumer Experience

CleverTap, the retention cloud, has appointed Honey Bajaj as SVP and Global Chief of Consumer Experience.

In this position, Bajaj will pioneer CleverTap’s extensive program to help companies reimagine customer experience and realise the “Art of Possible”.

Bajaj is a design strategist, an innovation leader and a social entrepreneur with extensive work in India and the US. Her ability to problem solve and identify patterns in human behaviour has earned her multiple awards and recognition as an Innovation Global Shaper and Inventor of the Year (2016). She is also a dual degree holder with a Master’s Degree in Engineering and Management and a Master’s in Sustainability Studies from the Massachusetts Institute of Technology. She is currently pursuing her PhD in Design and Innovation Methodologies in the Digital World.

Before joining the CleverTap Leadership Team, she built an innovation pipeline for several Fortune 500 companies, including Boston Consulting Group Digital Ventures, Disney, Microsoft Research, MIT Media Lab and Tata Group. At Tata Group she developed detailed market segmentation frameworks based on purchase behaviour to orchestrate product launches and go-to-market strategies.

Bajaj has also dedicated her talent in designing for scale and impact to serving the needs of government bodies, financial institutions and healthcare organisations. Her work, which spans over a decade, has impacted over 50 million lives.

“As we scale CleverTap into a global category creator for “Retention Cloud”, we realise that our customers are eager to co-create experiences that will fuel growth and the future of their own digital businesses. For this reason, we are expanding our leadership team with a new appointment that benefits the most important stakeholder: our customers,” Vikrant Chowdhary, CleverTap Chief Growth Officer, said.

“From fintech to ecommerce, and from on-demand Super Apps to media and streaming services, companies need the inspiration and tangible examples of the “Art of Possible” to unleash human-centred design thinking, unlock new perspectives and drive powerful momentum and positive results for all stakeholders.” This outcome, as per Chowdhary, is “inextricably linked with our customers’ abilities to realise and hyper-personalise omnichannel journeys for their customers.”

“I have always focused on designing for impact and inventing for scale by contextualising tech for the consumers. The truth is, no matter what we think we’re doing, we are all in the customer-experience business. Before you can accomplish it, you need to envision it. The digital behaviour and expectations of customers is evolving faster than most industries are able to deliver. I am looking forward to my journey with CleverTap to embed human-centred principles and design thinking into a series of initiatives and programs,” Bajaj said. “These efforts will allow digital-first companies to co-create and simulate digital journeys that will fuel growth through superior customer experience and will enable CleverTap’s customers to realise their consumer journeys in a more seamless and contextual manner as the lines of the digital and omnichannel world are no longer separated.”

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