Cheil India has named Vikash Chemjong its new Chief Creative Officer (CCO), effective May 17, 2022.
Before this, Chemjong was the Joint National Creative Director at Publicis Worldwide. He would be replacing Emmanuel Upputuru, who quit the agency in March this year.
The agency said that Chemjong will help set and implement the creative vision, bolster creative capabilities, spearhead the appointment of new talent, and guide new business creative efforts, working closely with the company’s leadership team.
Chemjong has over twenty-four years of experience in the world of advertising. Prior to joining Publicis Worldwide, Chemjong spent 15 years with Ogilvy. Previously, he has also been a part of agencies like Bates, Capital, Saatchi and Rediffusion in various capacities.
From cars to colas, milk to mobiles, fashion to fast food, air-conditioners to airlines, Chemjong has had a major influence in building some of the biggest brands like Motorola, Mother Dairy, Max Life Insurance, Limca, Vistara, Philips Lighting and Pizza Hut and Taco Bell.
Sanjeev Jasani, Chief Operating Officer, Cheil India, said, “It gives me great pleasure to welcome Vikas into the Cheil family. I am delighted to work once again with Vikas and recreate some magic as we did in the past. Vikas is an ideas’ person, but above all, he is a great human being and is a perfect fit for Cheil India. I have no doubt that he will be instrumental in bringing people together, creating an inclusive atmosphere and delivering great work.”
Chemjong said, “The sheer size, scale and structure of Cheil coupled with its vision and ambition were some of the key reasons that got me excited about the agency. And about how I plan to approach the new role, it’s not by changing a lot of things as much as reminding people about the old way of doing work (in this new age of platforms) - by making more and more trips to the altar of the idea. That’s the only way to make them work, the brands and in the process, the agency stand out amidst the din of social clutter.”
“And equally important is having a great time doing that great work. Else we will only add to the industry trend of chronic ulcers, rising cortisol levels and people growing a beard before riding off to the hills without a forwarding address,” he added.