It’s that time of the year when we are all divided over IPL jersey colours. KFC has launched a campaign with the first-ever voice-activated mega offer on the KFC App - Howzzat! One can download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” as loud as he/she can. The louder you cheer, the bigger the offer.
Moksh Chopra, CMO, KFC India, said, “We all know how KFC is the perfect companion for cricket matches. And now we’ve taken this partnership a notch, or rather, a few decibels higher. A first for the QSR category, we have introduced an app-exclusive voice-enabled offer that encourages fans to shout ‘Howzzat’. The louder they cheer, the higher the discount. This unprecedented tech disruption is yet another step in strengthening our new App. So, cheer on your favourite teams and ‘Howzzat’ your way to amazing offers on the all-new KFC app.”
Developed in partnership with Isobar, the Howzzat feature is now available on the KFC app up to May 29. Score some extra discounts as you build your order, much like the extras adding up to your team’s score. Throughout the cricket season, consumers can win cash-off discounts of up to 40%.
Aalap Desai, CCO Isobar and Taproot India, added, “Increasingly voice marketing is forming an integral part of any digital marketing communication. While we had fun working on it with KFC, the idea was to ensure consumers have as much fun while ordering their favourite KFC chicken. Using technology, we enabled consumers to use the power of their voice to win discounts – the louder they cheered, the bigger the discount.”
Showing you how it’s done are some KFC and cricket enthusiasts in two interesting digital films out on KFC’s Insta page. The first film opens with a quiet and intense yoga session, which soon changes when a much-excited participant screams ‘Howzzat’ leaving the rest of the class and the instructor in a tizzy. But the cheery participant seems to have attained nirvana, with her scream earning her a discount on the App. In the other film, we witness three friends, one of whom is with a fractured arm and leg and is unable to join the other friends in their celebratory dance. So how does he express his joy?
The films:
Credits:
Heeru Dhingra: CEO, Isobar group
Aalap Desai: CCO, Isobar India & Dentsu Taproot
Rahul Vengalil: Managing Partner
Gurjot Shah Singh: Executive Vice President & National Media Head, Dentsu Webchutney & Isobar
Anadi Sah: Executive Creative Director
Pragati Rana: Senior Vice President, Strategy
Prashant Lodaya: Associate Vice President
Madhura Ranade: Associate Vice President, Branded Content
Rohit Mukherjee: Senior Creative Director
Avinash Tiwari: Regional Head, Tech
Rumi Behramkamdin: Director, Account Management
Piyush Tripathi: Media Director
Ishita Kothiyal: Account Manager, Account Management
Varun Sekar: Manager Brand Strategy
Mayuri Patil: Associate Creative Director
Simble Johney: Group Head, Copy
Nitin Dhumal: Group Head, Art
Shambhavi Pandey: Art Director
Mridha Anand: Copywriter
Sapna Bhatia: Sr Group Head, Branded Content & Partnership
Bhavesh Shahdadpuri: Group Web Developer (Back end), Tech
Amol Gosavi: Lead Web Developer (Front end), Tech
Simran Chugh: Group Head- Media
Girish Menon: Manager- Programmatic Media
Avantika Atul: Sr. Manager- Media
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