Art-E Mediatech announced that it has won the Digital Technology Partner mandate for Pidilite Industries Limited.
Art-E Mediatech will be responsible for building a strategic and streamlined digital brand experience for Pidilite. Art-E Mediatech will design, develop and manage the digital platforms for the multiple brands and products like Fevicol Design Ideas, Dr. Fixit, One Pidilite, ICA, Dr. Cipy, Industrial Products and the Pigment business.
“Art-E Mediatech is a valuable and strategic partner and shares our quest of delivering industry leading brand experiences across platforms,” said Vinay Subramanyam, Chief Marketing Officer at Pidilite Industries Limited. He added, “Art-E Mediatech’s capabilities to understand various user journeys of our customers and translate them into an effective outcome based digital experience is what we are looking forward to.”
Preetesh Chouhan, the Chief Digital Officer at Art-E Mediatech, said, “We are delighted and thrilled to partner with Pidilite, which is a consumer centric company committed to quality and innovation for decades. Over the years we have built a strong reputation in the areas of digital experience solutions and delivery and we’ll be utilising our full stack capabilities in building a cutting-edge digital brand experiences for Pidilite customers & partners.”