In an apparent bid to boost the revenue of public broadcaster Prasar Bharati, the Information and Broadcasting Ministry has brought almost all the international cricket matches involving the Indian team under mandatory sharing with Prasar Bharati.
The government has said that the move will promote sports in the country.
Commenting on the move, an industry veteran said that boosting revenues of the Prasar Bharati supersedes the intent of promoting sports. “If the intent was sports promotion, the BCCI games such as Ranji or Dilip trophy should have been included in the order,” the veteran said.
Additionally, the ministry has also notified all Olympics Games, Commonwealth Games and Asian Games of national importance under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act.
The new notification supersedes the earlier one issued in March 2021 and lists all Olympics Games, Commonwealth Games and Asian Games of national importance.
Events relating to the following sports are also declared as that of national significance:
- All official One-Day, Twenty-20 and Test matches played by the Indian Men's and Women's Cricket Team and all International Cricket Council Test matches featuring India.
- Semi-finals and finals of International Cricket Council Men's and Women's One-Day International World Cup.
- Semi-finals and finals of International Cricket Council Men's and Women's 20-20 World Cup.
- All Semi-finals and finals of the International Cricket Council Champions Trophy (One Day).
- All Semi-finals and finals of the International Cricket Council World Test Championship.
- Semi-finals and finals of International Cricket Council Men's and Women's Asia Cup (20-20 and One-Day International).
- India playing matches, Semi-finals and finals of the under-19 World Cup.
- Davis Cup-All matches featuring lndia.
- Grand Slam Toumaments - Finals of Men's Singles, Women's Singles and all matches featuring Indian players from quarter-finals onwards.
- Grand Slam Tournaments - A1l such matches featuring Indian players in men's doubles, Women's doubles or Mixed doubles from quarter-finals onwards.
- World Cup - All matches featuring India and semi-finals and finals.
- Champions Trophy - All matches featuring India and finals.
- Indira Gandhi Gold Cup for Women-Semi-finals and finals.
- Hockey lndia Sub-Junior National Championship and Hockey India Academy National Championship.
- Hockey Men's Junior Men World Cup.
- Sultan Azlan Shah Cup- A1l matches featuring India, Semi-finals and finals.
- International Hockey Federation (FIH) - Hockey Pro League matches.
- World Cup - Opening match, Quarterfinals, Semi-finals and finals.
- Asia Cup - All matches featuring India and semi-finals and finals.
- Santosh Trophy Semi-finals and finals.
- Asian Women's Football Cup.
- Under-I7 Federation international Football Association Women's World Cup.
- World Cup (Under - l7) - Opening match, Quarterfinals, Semi-finals and finals.
- All England Open Badminton Championship - All matches featuring Indian players, Semifinals and finals.
- Badminton World Federation World Cup Championship - All matches featuring Indian players, semi-finals and finals.
- World Cup - All matches featuring India, semi-finals and finals.
Khelo India Games
- Khelo India School Games.
- Khelo India Youth Games.
- Khelo India University Games.
- Khelo India Games for differently-abled persons.
- Khelo India Games for indigenous Sports.
- Khelo India Winter Games.
- International Shooting Sport Federation World Cup Event.
- Commonwealth Shooting Championship.
- Commonwealth Archery Championship.
- International events organised by National Sports Federations recognised by the Government of India.
The Sports Mandatory sharing Act came into existence in 2007. The aim was to provide accessibility to maximum people at a minimal cost. According to the act, all content rights owners have to share their broadcast free of ads with Prasar Bharati which will stream the event through its radio and TV channels across India. According to the act, “the revenue division is also laid down for TV networks being not less than 75:25 and radio coverage being not less 50:50 between the TV rights owner and Prasar Bharati.”