Airtel Digital TV announces launch of new service- Airtel HITS HD

Airtel Digital TV is ready to enthral its subscribers yet again with the launch of its new service - Airtel HITS HD.

Featuring a selection of some of the most popular, iconic, and award-winning Hollywood television content from the 60s to the early 2000’s, the channel aims to take viewers on a lovely trip down memory lane.

HITS, the classic TV channel in Asia that brings iconic series, is all set to launch on Airtel Digital TV, India on Friday.

Airtel HITS HD pays tribute to high quality classic and evergreen television shows from a wide array of genres, including sitcoms, adventure, family drama, and crime shows.

Airtel digital TV subscribers can now enjoy a window to the best content ever produced for television in HD, like Diff’rent Strokes, Bewitched, Charmed, Bonanza, The Lucy Show, Baywatch, The Bionic Woman, Sherlock Holmes, among many others.  

Manu Sood, CEO, Airtel Digital TV, said, “At Airtel we are always looking at serving the discerning content needs of our subscribers. With Airtel HITS HD we are giving our subscribers a platform to indulge in their favourite Hollywood shows from the 60s to early 2000’s. The diverse assortment of English shows from the good old days fulfils a need gap for our evolving viewers who are constantly looking for unique entertainment destinations that are not available elsewhere be it TV or OTT.”

Avi Himatsinghani, CEO, Rewind Networks, said, “We are thrilled to associate with Airtel Digital TV to bring Airtel HITS HD to their subscribers in India. Airtel viewers can now tune in to enjoy the finest curation of the most popular, iconic, and award-winning Hollywood television content from the past in high definition! I am certain our hand-picked selection will make the viewers reminisce over their favourite TV shows, making Airtel HITS HD a perfect destination for family viewing and entertainment. We look forward to the partnership!”

HITS features a curated collection of top TV dramas and sitcoms from Hollywood and UK majors such as The Walt Disney Company, ITV Studios, Paramount, NBCUniversal, Fremantle and Sony Pictures, and will progressively introduce more titles from other studios.

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