IT-company Admitad has launched Monetize Network, a platform for monetisation for digital projects like content projects, forums, mobile applications, browsers with a significant audience and traffic, enabling them to boost revenue.
As per the company, in 2021 its beta version generated over seven million orders, which resulted in a total GMV of over $ 280 million.
Admitad has already invested more than $2 million in the development of Monetize Network and is planning to put an additional $1,5 million in its growth in 2022, it said. This investment will enable the platform to implement new products and strengthen its position in global markets as well as entering the Indian market in 2022.
"We keep improving our technology to stay ahead of the game. We develop solutions tailored to the needs of different customer segments, taking into consideration the specifics of their industries and business structures. The digital environment is generating more and more unique projects that are not fully compatible with standard products. Monetize Network is able to combine solutions adapting the monetisation processes to the needs and strategies of our clients,” said Alexander Bachmann, Founder, and CEO of Admitad.
The platform includes a set of ready-made solutions for multiple client segments, including owners of content projects, forums, mobile applications, browsers and browser extensions, and other types of projects. The Monetize API will be introduced in mid-2022, enabling the clients to create their own customised monetisation products.
The new platform has grown off Adgoal, which Admitad acquired in 2019, and developed further since. In 2021, Admitad team, led by newly appointed Head of Monetization Services Viacheslav Mezentsev, rebuilt the entire tech structure of the platform basically from scratch, created a new version of user space, revived existing solutions and developed new ones.
“Technology is the key; partnerships are another part of the entire puzzle. We have built these with leading affiliate and advertising networks all over the world. The platform offers access to more than 50,000 advertisers who use CPC and CPA revenue models, including such top-grade advertisers as Myntra, Ajio, Flipkart, MMT, Mamaearth and others,” said Monetize Network Head, Viacheslav Mezentsev. “We are also successfully meeting the ever-growing demand of content projects for new monetisation tools as our solutions are immune to the impact of any upcoming regulatory changes in the data protection field.”
In 2022, the platform plans to reach $20 million in payouts for partners and intends to strengthen its position in Europe, the UK, and the US, as well as enter markets in India, Brazil, Poland, and France.