Vinod Cookware and its mainline AOR Network Advertising, collaborated with the Whisper Media for a series of In-Content Advertisements (ICA) to be aired on Zee TV and Star Plus.
The advertisements were digitally embedded as large visible outdoor facades across top-rated primetime shows on the two national TV channels. This swiftly highlighted the brand and its featured products to the relevant target audience.
Vinod Cookware opted for in-content brand visibility through tech-empowered creative solutions. The clutter-free, eye-catching approach helped them garner quantifiable results.
The campaign emphasised the versatile and stylish intelligent cookware designs and the brand’s revolutionary SAS bottom pressure cookers. The ad films aired in three high-TRP programs with dedicated viewership. ‘Anupamaa’ on Star Plus, ‘Kumkum Bhagya’, and ‘Kundali Bhagya’ on Zee TV were chosen because of their reach and large sets of devoted audiences.
Priya Jacob, President- Media, Network Advertising, said, “This campaign is planned in such a way that it will reach the maximum number of consumers at an optimum frequency. We are hopeful that the campaign will strengthen Vinod Cookware’s brand equity further and will help in achieving their business objectives too.”
Sunil Agarwal, Director, Vinod Cookware, said, “Marketing is a race to seek people’s attention and as industry leaders, we are on a constant lookout to indulge in practices that bring us closer to our target audience. Bearing the same intent in mind, we decided to engage with our audience in the most effective manner with television being a key medium of focus. The creative solutions through Whisper Media enabled us to attract many eyeballs.”