SonyLIV introduces Kannada content on its platform with late actor Puneet Rajkumar's 'James'

As part of its efforts to amplify its regional content library, SonyLIV has exclusively acquired the rights to stream late actor Puneeth Rajkumar’s last film, James, on April 14.

The late actor, who enjoyed a pan-India appeal as one of the most prolific Kannada actors, makes a posthumous appearance in the film, which is still running in theatres.

The film will inaugurate SonyLIV’s Kannada content library, adding to the many stories on the platform. 

By launching the highly anticipated movie on SonyLIV, the streaming platform is not only ensuring a robust regional portfolio, but also amplifying its presence across the country, with an appeal to a wider, nationwide audience.

The platform aims to amplify its regional content library with varied stories that speak of the ethos and culture that is quintessentially Indian.

James is an action-thriller about a security agency owner, Santosh Kumar (played by Puneeth), who goes by the name James. He gets commissioned to protect Vijay Gayakwad (Srikanth), a drug lord, from the impending threats posed by his counterparts and competitors, one of whom is played by Sarath Kumar.

As the plot thickens with the characters getting embroiled in the dark world of the drug mafia, the story reveals more about who James really is and the actual reason behind all his actions.

Helmed and written by Chethan Kumar and produced by Kishore Pathikonda, James pairs Puneeth opposite Priya Anand. The film also stars Srikanth, Nawab Shah, Sarath Kumar, Tarak Ponnappa, John Kokken, Chikkanna, Shine Shetty, Tilak, among others, with Puneeth’s brothers Shivarajkumar and Raghavendra Rajkumar appearing in cameos.

Apart from Kannada, the film will be streaming in Tamil, Telugu, Malayalam, and Hindi.

Ashish Golwalkar, Head Content, SonyLIV, SET, Sony Pictures Networks India, said, “It is an honour to be associated with James, which not only has gripping performances but is also a testament to the outstanding and multifaceted journey of Puneeth Rajkumar on celluloid. He was a true genius, and we are proud to be able to bring his last feature film to his fans everywhere and help them connect with their beloved superstar. It will also boost our regional library, adding to our aim of bringing quality content that resonates with people from all parts of the country.” 

Chethan Kumar, Director, said, “Directing Puneeth is a dream that only the fortunate can turn into a reality. I consider myself extremely privileged to have gotten this opportunity. I had envisioned the film with Puneeth in mind, and it was an absolute honour to have him play James. By bringing the movie on SonyLIV, the platform is paying fitting tribute to the legendary personality that he was.”

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