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Ogilvy Mumbai bags 63 shortlists at The One Show 2022

A total of 4,374 entries from 52 counties have been shortlisted this year

The One Club of Creativity has announced the shortlists for The One Show 2022. The shortlisted entries are the ones who made it into the second round of judging. 

As per the announcement, Area 23 New York leads the way with 81 shortlisted entries. Ogilvy Mumbai bagged 63 shortlists followed by BBDO New York with 60, Rethink Toronto with 57, Ogilvy UK London with 48, TBWA\Paris with 45, Saatchi & Saatchi New York with 43, and Serviceplan Munich and Tencent Shenzhen with 42 each.

A total of 4,374 entries from 52 counties have been shortlisted this year. The top-five countries with respect to the number of shortlists are, the US with 1,766, Germany with 312, Canada with 309, UK with 281, and France with 208.

Shortlists from India in various categories are as follows – 

Brand Side / In-House 

Byju’s Bengaluru + Dora Digs / Mumbai 

Brand Side Initiated & Originated Projects  

Byju’s  

Master Ji – A Teachers’ Day Tribute 

EPIFI Technologies Bengaluru 

Brand Side initiated & Originated Projects

Fi 

Chief Broke Officer 

EPIFI Technologies Bengaluru 

Brand Side initiated & Originated Projects

Fi 

The World’s first IPL ads made on Google slides 

Branded Entertainment

Ogilvy Mumbai / India + HUL Mumbai + Chrome Pictures 

Short Form Video – Single 

HUL 

Dove #StopTheBeautyTest 

Autumn Grey / Mumbai + Dora Digs / Mumbai 

Short Form Video – Single 

Axis Bank 

Pause the Bargain 

Byju’s Bengaluru + Dora Digs / Mumbai 

Long Form Video – Single

Byju’s  

Master Ji – A Teachers’ Day Tribute 

DDB Mudra Group / Mumbai 

Experiential – Brand Installation 

Netflix 

Red Notice Shop 

DDB Mudra Group / Mumbai 

Experiential – In Person Events 

Netflix 

Red Notice Shop 

Dentsu Webchutney Bengaluru 

Experiential In-Person Events 

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Augmented, virtual & mixed reality 

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Craft – Use of technology 

VICE World News 

The Unfiltered History Tour 

Creative Effectiveness 

BBH India / Mumbai + Marico / Mumbai + LeapFrog Productions + Post Office Studios / Mumbai 

Single Country or region – CSR 

Marico 

Re-teach the teachers 

Ogilvy / Gurgaon / India 

Creative Effectiveness – CSR 

Coca-Cola India 

Wear your taunt 

Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures

Creative effectiveness – CSR 

HUL

Dove #StopTheBeautyBias 

Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures

Single Country or region – CSR 

HUL

Dove #StopTheBeautyBias 

Ogilvy Mumbai / India + Mondelez

Creative effectiveness – CSR 

Mondelez

Shah Rukh Khan – my ad  

Ogilvy Mumbai / India + Mondelez

Single Country or region – CSR 

Mondelez

Shah Rukh Khan – my ad  

Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai 

Single country or region – consumer brand 

Mondelez 

Cadbury #GoodLuckGirls 

Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore 

Creative Effectiveness – CSR 

Unilever 

Lifebuoy – H for Handwashing 

Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore

Multi-Country or Global – Consumer Brand 

Unilever

Lifebuoy – H for Handwashing

Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore

Multi-Country or Global CSR 

Unilever

Lifebuoy – H for Handwashing

Creative use of Data 

Ogilvy Mumbai / India + Mondelez 

Targeting 

Mondelez 

Shah Rukh Khan – My ad 

Ogilvy Mumbai / India + Mondelez

Experiential & Immersive 

Mondelez 

Shah Rukh Khan – My ad

Ogilvy Mumbai / India + Mondelez

Use of Technology 

Mondelez

Shah Rukh Khan – My ad

Ogilvy Mumbai / India + Mondelez

Innovation in Data 

Mondelez

Shah Rukh Khan – My ad

Ogilvy Mumbai / India + MTV / Mumbai 

Real-Time Data 

MTV + ARDSI 

Memory of Karaoke 

Ogilvy Mumbai / India + MTV / Mumbai

Use of Technology 

MTV + ARDSI

Memory of Karaoke

Design 

Ogilvy / Gurgaon / India 

Promotional – Collateral Items 

Coca Cola India 

Wear your taunt 

Ogilvy / Gurgaon / India

Packaging – speciality 

Pernod Richard India / Chivas 

The steps of Luxury 

Ogilvy / Gurgaon / India

Out-of-Home Series 

Pernod Richard India / Chivas

The steps of Luxury

Ogilvy / Gurgaon / India

Craft – Art Direction 

Pernod Richard India / Chivas

The steps of Luxury

Ogilvy / Gurgaon / India

Craft – Illustration 

Pernod Richard India / Chivas

The steps of Luxury

Star India / Mumbai 

Moving Image – Single 

Star India

Environment Day Deforestation 

Star India / Mumbai

Craft – Art Direction 

Star India

Environment Day Deforestation

DDB Mudra Group / Mumbai 

Packaging – Speciality 

McDonald’s 

EatQual 

Animal New Delhi 

Packaging – Mass Market 

Sante  

You Do You with Sante 

Dentsu Webchutney Bengaluru 

Digital Design  

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Spatial Design – Experiential

& Immersive

VICE World News 

The Unfiltered History Tour 

Direct Marketing 

BBH India / Mumbai + Marico / Mumbai + LeapFrog Products + Post Office Studios 

Digital & Online Websites & Mobile 

Marico 

Re-teach The Teachers  

FCB India Advertising / Delhi + Political Shakti / Bangalore + TOI / Delhi + Basta Films / Mumbai 

Non-traditional & Guerrilla Marketing 

Political Shakti + TOI 

The Nominate me selfie 

Ogilvy Mumbai / India + Mondelez 

Targeted Video – Online 

Mondelez 

Shah Rukh Khan My Ad

Ogilvy Mumbai / India + Mondelez

Craft – Use of technology 

Mondelez

Shah Rukh Khan My Ad

Ogilvy Mumbai / India + Mondelez

Craft – Data-Driven Personalization 

Mondelez

Shah Rukh Khan My Ad

Ogilvy Mumbai / India + Mondelez

Innovation in direct marketing 

Mondelez

Shah Rukh Khan My Ad

Ogilvy Mumbai / India + MTV / Mumbai 

Digital & Online – Website & Mobile 

MTV + ARDSI 

Memory Karaoke 

Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai 

Experiential – Virtual events 

Cadbury 5 Star 

Nothingcoin 

Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai

Digital & Online – Websites & mobile 

Cadbury 5 Star

Nothingcoin

DDB Mudra Group / Mumbai 

Experiential – In Person Events 

Netflix 

Red Notice Shop 

Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore

Non-Traditional Guerrilla Marketing 

Unilever

Lifebuoy – H for Handwashing

Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore

Innovation in Direct marketing 

Unilever Lifebuoy 

Lifebuoy – H for Handwashing

Dentsu Webchutney Bengaluru 

Experiential In-Person Events 

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Non-traditional Guerrilla Marketing 

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Craft – Use of technology 

VICE World News 

The Unfiltered History Tour 

Experiential & Immersive 

Ogilvy Mumbai / India + Mondelez 

Physical Products 

Mondelez 

#MyFirstRakhi 

Ogilvy Mumbai / India + Mondelez 

Craft – Use of Technology 

Mondelez

Shah Rukh Khan My Ad 

Ogilvy Mumbai / India + MTV / Mumbai 

Experiential Audio 

MTV + ARDSI 

Memory Karaoke 

Ogilvy Mumbai / India + MTV / Mumbai

Craft – Use of sound 

MTV + ARDSI

Memory Karaoke

Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai

Events / Stunts / Competitions – Virtual 

Cadbury 5Star 

Nothingcoin 

Wunderman Thompson / India + Made in Calcutta / Kolkata 

Brand Installations 

Sanlaap India 

The Lost daughters 

DDB Mudra Group / Mumbai 

Physical Products 

McDonald’s 

EatQual 

DDB Mudra Group / Mumbai 

Events/Stunts / Competitions – In Person 

Netflix 

Red Notice Shop 

Dentsu Webchutney Bengaluru 

Events / Stunts / Competitions / In - person 

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Augmented, Virtual & Mixed reality 

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Craft – Storytelling 

VICE World News 

The Unfiltered History Tour 

Film 

DDB Mudra Group / Bangalore + Early Man Films / Mumbai + Krafton India / Bangalore 

Television & VOD, Long Form Single 

Battlegrounds Mobile India 

Game responsibly – Machine Gun Mouth 

DDB Mudra Group / Bangalore + Early Man Films / Mumbai + Krafton India / Bangalore

Online Films & Video – Long Form – Single 

Battlegrounds Mobile India

Game responsibly – Machine Gun Mouth

FCB India Advertising / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai 

Under 50k budget 

UNAIDS 

The Mirror – See me as I am 

Ogilvy / Gurgaon / India 

TV & VOD – Long Form – Series 

Coca Cola India 

Turn Everything upside down

Ogilvy / Gurgaon / India

TV & VOD – Long Form – Single 

Coca Cola India

Wear your taunt 

Ogilvy Mumbai India / + HUL / Mumbai + Chrome Pictures 

TV & VOD – Long Form – Single

HUL 

Dove #StopTheBeautyTest 

Ogilvy Mumbai / India + Mondelez 

Online Films & Video – Pre roll – Series 

Mondelez 

Hate is unskippable 

Ogilvy Mumbai / India + Mondelez

Innovation in film 

Mondelez 

Shah Rukh Khan My Ad 

DDB Mudra Group / Mumbai 

Online films & Video – Long Form Single 

Stayfree 

Stayfree Daughter’s Day 

Health & Wellness 

FCB India Advertising / Delhi + UNAIDS / Geneva + Good Morning Films / Mumbai 

Film 

UNAIDS 

The Mirror – See me as I am 

McCann WorldGroup / Mumbai 

Out of Home 

Prime Indian Hospitals 

The Needle Prick 

Ogilvy Mumbai / India + Mondelez 

Promotional Items 

Mondelez 

#MyFirstRakhi 

Ogilvy Mumbai / India + MTV / Mumbai 

Direct marketing 

MTV + ARDSI 

Memory Karaoke 

Ogilvy Mumbai / India + MTV / Mumbai 

Online & Mobile 

MTV + ARDSI 

Memory Karaoke 

Ogilvy Mumbai / India + MTV / Mumbai 

Craft – Data-driven Personalization 

MTV + ARDSI 

Memory Karaoke 

Ogilvy Mumbai / India + MTV / Mumbai

Innovation in health & Wellness 

MTV + ARDSI

Memory Karaoke

Wunderman Thompson / India + Made in Calcutta / Kolkata 

Experiential / Immersive / Events 

Sanlaap India 

The Lost daughters 

VMLY&R Commerce / Mumbai + HUL / Mumbai 

Experiential / Immersive / Events 

Lifebuoy 

Hackwashing 

VMLY&R Commerce / Mumbai + HUL / Mumbai 

Direct Marketing 

Lifebuoy 

Hackwashing 

Animal New Delhi 

Design – Packaging 

Setu 

Reimagining Setu 

Integrated 

Dentsu Webchutney Bengaluru 

Craft – Use of technology  

VICE World News 

The Unfiltered History Tour 

Moving Image Raft

Ogilvy / Gurgaon / India 

Integrated branding campaign 

Coca Cola India 

Wear Your Taunt 

Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures 

Integrated Branding campaign  

HUL

Dove #StopThebeautyTest 

Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures

Brand Partnerships 

HUL

Dove #StopThebeautyTest

Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai 

Integrated Branding campaign 

Cadbury 5Star 

Nothingcoin 

Interactive, Online & Mobile 

Amazon Prime Video / Mumbai + SoCheers / Mumbai 

Brand Partnerships 

Amazon Prime Video India 

The Family Man Job Hunt 

BBH India / Mumbai + Marico / Mumbai + LeapFrog Products + Post Office Studios Mumbai 

Online Community – Utility 

Marico 

Re-teach the teachers 

FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai 

Online Community -Use of existing platform 

Political Shakti + TOI 

The Nominate Me Selfie  

Ogilvy Mumbai / India + Mondelez 

Pre-Roll 

Mondelez 

Hate is Unskippable 

Ogilvy Mumbai / India + Mondelez

Innovation in Interactive, online & Mobile 

Mondelez 

Shah Rukh Khan My Ad 

Ogilvy Mumbai / India + MTV / Mumbai 

Utility 

MTV + ARDSI 

Memory Karaoke 

Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai

Utility 

Cadbury 5Star 

NothingCoin 

Ogilvy Mumbai / India + MTV / Mumbai 

Creative use of data 

MTV + ARDSI 

Memory Karaoke

Byju’s Bangalore + Dora Digs Mumbai 

Online only - Video Single 

Byju’s 

Master Ji – A Teacher’s Day Tribute 

DDB Mudra Group Mumbai + 22 Feet Tribal WW Mumbai 

Online Community – Use of existing platform 

Spotify 

#PlayThis 

Publicis Singapore + Memesys Culture lab Goa + 20:20 MSL Mumbai 

Online only – Video Single 

Vicks P&G 

Care Lives on 

Dentsu Webchutney Bengaluru 

Physical Product & Mobile Integration 

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Augmented, Virtual & Mixed Reality 

VICE World News 

The Unfiltered History Tour 

IP & Products 

Ogilvy Mumbai / India + Mondelez 

Physical Product – Promotional 

Mondelez

#MyFirstRakhi 

Ogilvy Mumbai / India + Mondelez 

Innovation in IP & Products 

Mondelez

#MyFirstRakhi

Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai

Integrated digital & physical product – Promotional 

Cadbury 5Star

NothingCoin

DDB Mudra Group Mumbai 

Physical Product – In Market 

McDonald’s 

EatQual 

Moving Image Craft 

Early Man Film / Mumbai + DDB Mudra Group Mumbai 

Casting 

Battlegrounds Mobile India 

Machine Gun Mouth 

Memesys C ulture Lab / Goa + Publicis Group / Collyer Quay + MSL Group Mumbai 

Direction – Single 

Vicks India 

Care Lives on #TouchOfCare

Memesys C ulture Lab / Goa + Publicis Group / Collyer Quay + MSL Group Mumbai

Cinematography – Single 

Vicks India

Care Lives on #TouchOfCare

Ogilvy Mumbai / India + Mondelez

Use of technology 

Mondelez

Shah Rukh Khan My Ad 

 

Ogilvy Mumbai / India + Mondelez

Innovation in moving image craft 

Mondelez

Shah Rukh Khan My Ad

Byju’s Bangalore + Dora Digs Mumbai 

Writing - Single 

Byju’s 

Master Ji – A Teacher’s Day Tribute 

Byju’s Bangalore + Dora Digs Mumbai 

Casting  

Byju’s 

Master Ji – A Teacher’s Day Tribute 

Interactive & Mobile Craft 

Dentsu Webchutney Bengaluru 

Use of Technology 

VICE World News 

The Unfiltered History Tour 

Music & Sound Craft

Early Man Film / Mumbai + DDB Mudra Group / Mumbai 

Sound Design 

Battlegrounds Mobile India 

Machine Gun Mouth 

Early Man Film / Mumbai + DDB Mudra Group / Mumbai

Sound Editing 

Battlegrounds Mobile India 

Machine Gun Mouth

Ogilvy Mumbai / India + MTV / Mumbai 

Custom / User-Generated Content 

MTV + ARDSI 

Memory Karaoke 

Ogilvy Mumbai / India + MTV / Mumbai

Innovation in Music & Sound Craft 

MTV + ARDSI

Memory Karaoke 

Pharma 

McCann Worldgroup / Mumbai 

Products  

Nightingales Medical Trust 

Memorables 

Out of Home

McCann Worldgroup / Mumbai 

Billboards & Transit – Series 

Prime Indian Hospitals 

The Needle Prick 

DDB Mudra Group / Mumbai 

Experiential & immersive 

Netflix 

Red Notice Shop 

Print  

McCann Worldgroup / Mumbai 

Poster - Series 

Prime Indian Hospitals 

The Needle Prick 

Public Relation 

FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai 

Community Building 

Political Shakti + TOI 

The Nominate Me Selfie  

FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai 

Brand Partnerships 

Political Shakti + TOI 

The Nominate Me Selfie  

Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures

Integrated PR Campaign 

HUL

Dove #StopThebeautyTest

Ogilvy Mumbai / India + Mondelez 

Media relations 

Mondelez

#MyFirstRakhi 

Ogilvy Mumbai / India + Mondelez 

Current event response 

Mondelez

#MyFirstRakhi 

Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai 

Media relations 

Mondelez 

Cadbury #GoodLuckGirls 

Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai 

Brand Voice 

Mondelez 

Cadbury #GoodLuckGirls 

DDB Mudra Group Mumbai 

Community Building 

McDonald’s 

EatQual 

DDB Mudra Group Mumbai 

Reputation Management 

McDonald’s 

EatQual 

McCann Worldgroup Mumbai 

Events & Experiential 

Wild Stone 

Statue Grooming 

Dentsu Webchutney Bengaluru 

Events & Experiential 

VICE World News 

The Unfiltered History Tour 

Radio & Audio 

Dentsu Webchutney Bengaluru 

Online – Branded Podcast 

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Experiantial Radio & Audio 

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Craft & Casting 

VICE World News 

The Unfiltered History Tour 

Social Media

FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai 

User Generated Content 

Political Shakti + TOI 

The Nominate Me Selfie  

FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai 

Social Channel – Single Platform 

Political Shakti + TOI 

The Nominate Me Selfie  

Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures

Social Channel Multi-Platform 

HUL

Dove #StopThebeautyTest

Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures

Influencer Marketing – Single Channel  

HUL

Dove #StopThebeautyTest

Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures

Influencer Marketing – Multi Channel

HUL

Dove #StopThebeautyTest

 

Ogilvy Mumbai / India + Mondelez

Active Engagement / Call to Action 

Mondelez

Shah Rukh Khan My Ad

 

Ogilvy Mumbai / India + Mondelez

Innovation in social media 

Mondelez

Shah Rukh Khan My Ad

Star India/ Mumbai + DDB Mudra Group / Mumbai + Digitalclay Mumbai 

Social Post Series 

Star India 

Reimagining the ordinary, to play for inclusivity 

DDB Mudra Group Mumbai + 22feet Tribal WW Mumbai 

Social Channel Single Platform 

Spotify 

#PlayThis 

DDB Mudra Group Mumbai + 22feet Tribal WW Mumbai 

Innovation in social media  

Spotify 

#PlayThis 

Saatchi & Saatchi Propogate Mumbai 

Innovation in Lockdown 

Budweiser 

SOS Ads - #CovidEmergency 

Dentsu Webchutney Bengaluru 

Stunts & Activations  

VICE World News 

The Unfiltered History Tour 

Dentsu Webchutney Bengaluru 

Craft – Use of technology 

VICE World News 

The Unfiltered History Tour 

 Cultural Driver 

FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai 

Cultural Driver 

Political Shakti + TOI 

The Nominate Me Selfie  

Ogilvy / Gurgaon / India 

Cultural Driver

Coca Cola India 

Wear Your Taunt 

Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures

Cultural Driver

HUL

Dove #StopThebeautyTest

Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai 

Cultural Driver

Mondelez 

Cadbury #GoodLuckGirls 

Wunderman Thompson / India + Made in Calcutta / Kolkata 

Cultural Driver

Sanlaap India 

The Lost daughters 

Autumn Grey Mumbai + Dora Digs Mumbai 

Cultural Driver

Axis Bank 

Pause the Bargain 

Animal New Delhi 

Cultural Driver

Bhima Jewellery 

Pure as Love 

Fusion Pencil 

FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai 

Fusion Pencil 

Political Shakti + TOI 

The Nominate Me Selfie  

Ogilvy / Gurgaon / India 

Fusion Pencil

Coca Cola India 

Wear Your Taunt 

Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai 

Fusion Pencil

Mondelez 

Cadbury #GoodLuckGirls 

Sustainable Development Pencil 

FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai 

Goals for sustainable development  

Political Shakti + TOI 

The Nominate Me Selfie  

Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures

Goals for sustainable development  

HUL

Dove #StopThebeautyTest

Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai 

Goals for sustainable development

Mondelez 

Cadbury #GoodLuckGirls 

Ogilvy Mumbai / India + MTV / Mumbai

Goals for sustainable development

MTV + ARDSI

Memory Karaoke 

DDB Mudra Group Mumbai 

Goals for Sustainable Development 

McDonald’s 

EatQual 

Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore

Goals for Sustainable Development 

Unilever

Handwashing as a lifesaving habit promoting SDG6 

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