MGID, the global native advertising platform, has announced a new deal with Times Internet, the digital product company.
Under the agreement, Times Internet’s digital properties that cater to international markets will adopt MGID as their exclusive content recommendations provider for in-article and under-article placements.
The media company has opted to utilise MGID’s native content recommendation units across desktop and mobile/AMP to reach its monetisation goals and increase audience engagement through personalised content and targeted advertisements.
Times Internet brings politics, business and finance, entertainment, sports and technology news to readers. Through this deal, MGID will provide its advertisers access to Times Internet's global audiences across the international markets.
Pankaj Sharma, CEO and Director, MGID India, said, "We are always looking for ways to diversify and expand our offering to provide advertisers with increased scale and premium ad placements. We are pleased to partner with Times Internet to bring more audiences to their pages, keep users engaged and introduce new monetisation opportunities."
Anushrav Gulati, Head – Indirect Revenues, Times Internet, said, “We are pleased to partner with MGID for native content recommendation units in our international markets where we do not have our direct sales teams to bring in this demand. Through a long-term relationship with MGID we hope to offer advertisers access to Times Internet’s premium international audiences and inventory.”