Indian apparel wear brand Manyavar has launched its ‘Pehno Apni Pehchaan’ campaign featuring superstar Amitabh Bachchan with a strong messaging on wearing Indian wear on occasions.
As per the brand, Indian wear represents the country’s culture and heritage, and the film sheds light upon the feeling of Indianness after wearing Indian wear through a monologue narrated by Mr Bachchan himself.
The monologue is an ode to Indian tradition and culture, celebrating the pride of India, and how Indian wear is adding to the pride and culture.
Vedant Modi, Chief Marketing Officer, Vedant Fashions, said, “Manyavar has been at the centre-stage of promoting Indian culture and trends in Indian fashion since the beginning. With the film featuring Mr Bachchan narrating the poem in his voice, we are certain that our message will be positively echoed in the minds of our consumers.”
Bachchan said, “Indian couture is very dear to me and I feel what we wear speaks volumes about ourselves and our personality. I am extremely glad to be a part of this campaign and give out the message through this beautifully-written monologue.”
The film has been conceptualised and executed by Shreyansh Innovations.
“Manyavar's campaigns have always been about standing up for the core cultural values of India. In sync with this, we have gone one step ahead in this latest ad and made a clear statement that treats Indianness and Indian traditional wear as inseparable. Evoking love and pride for our culture, it captures the very essence of what the brand stands and aspires for,” said Shreyansh Baid, Director at Shreyansh Innovations.
With audiences returning to the big screens to watch their favourite heroes in action, Manyavar will be launching the ad film in theatres this Friday to reach out to the audience and celebrate the magic of cinema once again.