Gubbare, the kids’ channel from the house of IN10 Media Network, has announced the launch of an inventive and laughter-filled original 3D show ‘Roro Aur Hero – Bhoot Mast Zabardast’.
Timing the launch of the show right ahead of the start of the summer holidays, it also marks the channel’s foray into the naughty-magical-friend genre.
The show revolves around a 10-year-old mischievous boy (Roro) and his 12-year-old “ghost” friend (Hero). As Roro attracts problems and gets into complex situations, Hero comes to his aid as a goofy saviour, who uses his powers to make things easier but instead makes the situations messier! The two come together as a ‘zabardast’ duo to get out of the chaos.
Brian D’costa, AVP – Content and Strategy, Gubbare, said, “After the launch of our first original, ‘Akki Jaanbaaz’, in the action genre, we wanted to strengthen our character-verse. ‘Roro Aur Hero – Bhoot Mast Zabardast’ will be our first-ever 3D show that will add a new genre to our library. At Gubbare, we always try to raise the stakes.”
“Kids are constantly looking for fresh and entertaining content and won't settle for anything less. We want to build a vast content library that caters to all age groups. This summer, kids will experience friendship in a new avatar as Roro and Hero will take them on a magical journey," he added.
With the exclusive launch of the show, the channel will enter the Metaverse to give children an experience to be part of the magical world. It will allow users to create virtual avatars and enter the space and enjoy the title song video along with show characters. The viewers can also engage with the show via special games, filters, and gifs created around the theme.
The show will air everyday starting April 24 at 12 pm and 5 pm on Gubbare in Hindi, English, Tamil, and Telugu.
Keeping in mind the changing content-consumption pattern, the show will also be available on the network’s OTT platform Epic Om.