DCMN, the growth marketing partner for digital brands, has announced the expansion of its Insights capabilities in India.
The company said that with ad spend set to cross Rs 1 lakh crore mark this year in India alone, brands have never been more aware of the need to invest their budgets in the right audiences and campaigns that will help them drive real growth.
DCMN’s Insights solutions are built to take the guess-work out of campaign work, with capabilities including:
“Performance metrics can only give you so much insight into how well an advertising campaign has performed. Our clients are increasingly focused on building brand salience and want to know what impact a campaign has had on more nuanced awareness metrics like likeability and brand recognition. These are the questions our Insights product is designed to help answer,” said Bindu Balakrishnan, Country Head India at DCMN. “Having this overview of both sides of the coin - ie., both the performance and broader awareness metrics - gives a fuller picture of a marketing campaign’s impact and is invaluable for charting a brands’ growth.”
To help oversee the new expansion, DCMN has hired Akshay Kapur, who has joined the Insights team and is based out of Gurgaon. Kapur joins DCMN from Nielsen, where he spent close to four years working with clients including Pernod Ricard India, DSM, Dabur, Reckitt Benckiser and GSK.