Amar Ujala and Amar Ujala Foundation celebrated ‘Hindi Hain Hum’ Awards on April 3, wherein the top 6 winners of ‘Short Film Making Competition’ under ‘Hindi Hain Hum Campaign’ were felicitated with prize money and memento.
The awards were held at Lal Bahadur Shastri Ganna Kisan Sansthan, Lucknow.
Amar Ujala had launched the second edition of their campaign – Hindi Hain Hum, after the success of the first event held in 2020.
The Hindi newspaper had taken this initiative to enhance the glory and pride of the Hindi language and re-energise its essence, highlighting the high cultural, literary, practical and everyday value that it holds in our lives and in our territory.
Film Director Chandraprakash Dwivedi addressed the audience with his enriching talk on, ‘Role of Indian Languages in the building of the Nation’. Dwivedi is best known for directing the 1991 television epic ‘Chanakya’, ‘Pinjar’ starring Manoj Bajpayee and the upcoming movie, ‘Prithviraj’ starring Akshay Kumar, Sanjay Dutt and Sonu Sood.
Deputy Chief Minister of Uttar Pradesh, Brajesh Pathak, graced the event as Special Guest and took the momentum of the event a few notches higher with his special message.
To bring in some creativity in the campaign, Amar Ujala had introduced ‘Short Film Making Competition’ for all, wherein the aspiring film makers shared a 2-minute film based on their love for Hindi language, portraying its essence and beauty.
Short films in India have finally come of age. Today, some of the most acclaimed directors and actors are working together to release short length films and are creating an impact. Recent craze for series has turned short films into the underdog of the film industry and have become top favourite amongst new-age storytellers who want to engage their audience in a novel way. The above was the thought behind launching Short Film Making Competition for budding film makers.
The Winners of ‘Hindi Hain Hum Awards 2021’ are-
Best Short Film (Awarded Rs 5 Lakhs, Certificate and Memento): ‘Hindi Mathe Ki Bindi’ by Gaurav Mishra
The Special Awards were awarded to other 5 winners with Rs 1 Lakh each with a Certificate and Memento.
More than 1000 entries were received reflecting the interest generated amongst the audience, achieving the overall objective of the campaign. The entries were scanned at three levels before they were shared with the board of higher-level internal jury. The internal jury comprised a senior media personality, a filmmaker, a film appreciation expert along with Amar Ujala Board Member.
The internal jury was headed by Yashwant Vyas, Group Advisor, Amar Ujala Limited and the external jury represented by Megha Tata, Managing Director, Discovery Communications India.
To watch the short films of the winners and the award ceremony, readers can go to www.amarujala.com/hindihainhum.