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Aisle takes a dig at casual dating apps with its new ‘Real Dating App’ campaign

With this campaign, Aisle aims to change the perception between casual dating apps and high-intent dating apps

Aisle, the high-intent dating app, has launched a new campaign titled ‘Real Dating App’. With this campaign, it aims to popularise high-intent dating and shed light on the consequences of casual dating apps and how they do not engineer relationship-centric products.

As a part of the campaign, Aisle has launched a series of four ad films along with rebranding the company’s logo and tagline.

The company said, Indians have always been romantics at heart with the concept of a family and love at the core of most decisions. Casual dating apps don’t take these sensitivities into account, hence making the process of finding ‘the one’ seem like a daunting and almost never-ending task. As a dating app that doesn’t subscribe to the casual swiping culture, Aisle aims to help high-intent singles find long-term relationships. 

The app wants to redefine dating and truly help singles in their pursuit of love. Keeping this in mind, the company has changed its tagline from, ‘Designed for Romance’, to ‘Nothing Casual About This Dating App’.

Aisle has also refreshed its logo to give it a more bold, committed, and modern look to reflect its redefined brand identity. 

The campaign produced by Klture Studios includes four ad films centred around Aisle’s proposition of being an alternative to casual dating apps for those looking to meet someone special.

The videos explore the modern-day dating culture and how Aisle, unlike casual dating apps, is a real dating app to find love.

The ads will be promoted across Instagram, Facebook, YouTube and Spotify.  

Able Joseph, Founder, and CEO, Aisle, said, “There are hundreds of casual dating apps in the market, all trying to keep singles away from finding a committed relationship. With this campaign, we want to bring focus on ‘real dating’ and help Indians understand the difference between casual dating apps and a high intent dating app like Aisle. With our new identity, we hope to help singles identify the right dating app for the purpose of finding a meaningful relationship.”

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