AdPushup Inc announces corporate entity name change to Zelto Inc

AdPushup, Inc, the ad tech ecosystem company, has announced its corporate entity name change and will now be known as Zelto, Inc.

The US-headquartered company has been catering to the publisher’s monetisation requirements for 8 years. It is working with 300-plus web publishers globally and most of them are based in the US, Europe, and India, including websites like DailyHunt, Allevents, HT Media, Beebom, Pink Villa. 

With this name change, the company plans to better position the diversification of its product portfolio beyond the ad monetisation suite. 

The word ‘Zelto’, inspired by the Finnish word ‘Zelt’ meaning ‘Gold’ is a testament to the standards of excellence that are met by the team.

With this A to Z change, the company hopes to go beyond monetisation, add more products, and take on the world one offering at a time. Zelto will bring together three products under one umbrella namely AdPushup, AdRecover and Glimpse. 

Ankit Oberoi, CEO and Founder, AdPushup, said, “Our new company name marks the beginning of a strategic transformation of the company, and we are really excited to introduce Zelto. This crucial step in our growth story will enable us to strengthen our leadership position in the industry and support our ambitions to offer products beyond ad monetisation to our existing customers.”

“While the company name changes to Zelto, AdPushup (the product) will continue to be a product brand and will continue to bloom with the same zeal and vision. Our customers can expect the same seamless experience, as the products as well as the workflows remain unaffected with this development. There will be no change in terms of corporate structuring or leadership as well,” he added.

Zelto’s current product suite includes:

AdPushup, a Google Certified Publishing Partner

AdPushup is a revenue optimisation platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. 

AdRecover

AdRecover is a pro-user solution to recover lost revenue due to adblock traffic. With one line of Javascript, one can set up AdRecover on their website to unlock ad delivery to site visitors who are using ad blocking extensions without compromising the user experience.  

Glimpse

A solution for boosting user engagement through link previews. Websites using Glimpse enjoy a higher session duration and reduced bounce rates. 

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