ABP Nadu is celebrating the completion of its first year of operations.
The channel claimed that in this short span of time, ABP Nadu has grown to become the sixth largest Tamil news platform with over 10 million active users every month on its app and website.
ABP Nadu reflects upon the key strengths and the ethos which has turned the regional platform into a huge success.
Some of these achievements of ABP Nadu in the past year, as per its claims, include:
ABP Nadu becoming the sixth largest news platform on ComScore in January, 2022. ABP Nadu has also been receiving about 30 million video views in a month with an average view duration of close to four minutes. The digital network also has a huge following amongst the youth with the age group of 18-34 years forming 45% of its viewership.
During the past year, ABP Nadu has broken several prominent news stories. Further, the socially relevant programming focus of ABP Nadu has been able to highlight key civic issues, issues on human rights, education, and pandemic preparedness.
ABP Nadu extensively covered the impact of the floods in Chennai on common people.
Moreover, ABP Nadu’s interactive programming covering the entertainment, sports and personal finance topics has been a huge hit with its viewers.
Avinash Pandey, CEO, ABP Network, said, “ABP Nadu reflects our strong commitment to deliver relevant, engaging and an unbiased regional content which is free from any clutter and meets the content demands of our young and energetic audiences. Going ahead, we will work tirelessly to further enhance our offerings and cater to the audiences’ expectations while ensuring our commitment to quality and media ethics. We are aware of the tremendous potential of the Tamil market and will continue to expand our presence and capacity to cover the issues and reflect the aspirations of people from this incredible state.”