Pre-owned car retailing platform, Spinny has announced its association with Disney+ Hotstar as an associate sponsor for the Tata IPL 2022.
As per the platform, the key objective behind the association is to build brand awareness, connect with the target audience and educate consumers about its brand vision of helping young Indians realise their dreams and aspirations, by providing a simple and delightful car buying and selling experience.
Suvid Bajaj, Head of Marketing – Spinny, said, “We are pleased to associate with Disney+ Hotstar for Tata IPL 2022. We believe that the IPL offers a great opportunity to connect with young Indians and drive significant awareness and preference for our brand proposition. We intend to leverage the association by highlighting our key offerings and services via a fresh approach for the category.”
The platform’s association with sports goes a long way, in December 2021, Indian cricket legend Sachin Tendulkar had partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer and a customer of Spinny would also be a part of a series of marketing initiatives focused on realising the aspirations of a billion car dreams.
Earlier this week, the Board of Control for Cricket in India (BCCI) had announced the schedule for Tata IPL 2022 which will be held in Mumbai and Pune.
A total of 70 league matches and four playoff games will be played in the duration of 65 days.
The 15th season of IPL will start on March 26, 2022, at the Wankhede stadium with a clash between Chennai Super Kings and Kolkata Knight Riders.