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Spikes Asia 2022: 101 entries from India in shortlists

625 pieces of work, from an initial 3,037 entries from 25 countries, have made it to the shortlists

Spikes Asia has announced shortlists for 24 categories for the 35th edition of the awards. As per the shortlist, 101 pieces of work from India have been selected for consideration. 

625 pieces of work, from an initial 3,037 entries from 25 countries, have made it to the shortlists and will now compete for one of APAC’s most prestigious creative branded communications accolades.

India managed to secure 8 shortlists in the ‘Brand Experience & Activation’ category, 2 in ‘Creative eCommerce’, 4 in ‘Design’, 11 in ‘Direct’, 3 in ‘Entertainment’, 9 in ‘Film’, 13 in ‘Film Craft’, 3 in ‘Glass: The award for change’, 3 in ‘Healthcare’, 1 in ‘Industry craft’, 3 in ‘Media’, 7 in ‘Mobile’, 3 in ‘Music’, 4 in ‘Outdoor’, 9 in ‘Strategy & Effectiveness’, 8 in ‘PR’, 2 in ‘Print & Publishing’, 3 in ‘Radio & Audio’ and 5 in ‘Social & Influencer’. 

India shortlists – 

Title

Brand 

Product/Service

Company

Sub-category 

Brand Experience & Activation – 8 shortlists 

The Unfiltered History Tour 

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Guerrilla Marketing & Stunts 

Statue Grooming 

Wild Stone 

Wild Stone Men’s Grooming Range 

McCann INDIA Mumbai

Guerrilla Marketing & Stunts

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Exhibitions/Installations

Red Notice Shop

Netflix 

Red Notice 

DDB Mudra Mumbai

Competitions & Promotional Games

Eatqual 

McDonald’s 

McDonald’s

DDB Mudra Mumbai

Customer Acquisition & Retention

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

New Realities & Voice Activation

Red Notice Shop

Netflix

Red Notice

DDB Mudra Mumbai

Launch / Re-launch

Eatqual

McDonald’s

McDonald’s

DDB Mudra Mumbai

Social Behaviour

Creative eCommerce – 2 shortlists 

Small Business Success Story 

Facebook 

Facebook | Meta for Business 

Wunderman Thompson Mumbai

Social Commerce 

Small Business Success Story

Facebook

Facebook | Meta for Business

Wunderman Thompson Mumbai

Single-market campaign 

Design – 4 shortlists 

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Events Storytelling 

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Spatial & Sculptural Exhibitions and Experiences

Eatqual

McDonald’s

McDonald’s

DDB Mudra Mumbai

Consumer Goods

Eatqual

McDonald’s 

McDonald’s 

DDB Mudra Mumbai

Environmental / Social Impact

Direct – 11 shortlists 

Red Notice Shop

Netflix

Red Notice

DDB Mudra Mumbai

Media / Entertainment

Red Notice Shop

Netflix

Red Notice

DDB Mudra Mumbai

Use of Ambient Media: Large Scale

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Use of Social / Digital Platforms

SOS Ads 

Budweiser 

Budweiser Beer 

Saatchi & Saatchi Propagate Mumbai 

Real-time Response

Axe your Ex

Tinder India 

Tinder India 

Dentsu Webchutney Mumbai 

Real-time Response

Axe your Ex

Tinder India 

Tinder India 

Dentsu Webchutney Mumbai 

Co-creation & User Generated Content

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Integrated Campaign Led by Direct

The Better Half Recipes 

Swiggy 

Swiggy Instamart 

Dentsu Webchutney Bengaluru 

Social Behaviour

Axe your Ex

Tinder India 

Tinder India 

Dentsu Webchutney Mumbai 

Breakthrough on a Budget

Eatqual

McDonald’s

McDonald’s

DDB Mudra Mumbai

Corporate Purpose & Social Responsibility

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Market Disruption

Entertainment – 3 shortlists 

Netflix India 

Netflix India 

Money Heist Season 5

Creativeland Asia Mumbai 

Fiction & Non-Fiction Film: Up to 5 minutes

Pause the bargain 

Axis Bank 

BFSI

Dora Digs Mumbai 

Fiction & Non-Fiction Film: Up to 5 minutes

Master Ji 

Byju’s 

Byju’s brand film 

Dora Digs Mumbai 

Fiction & Non-Fiction Film: 5-30 minutes

Film – 9 shortlists 

Machine-Gun Mouth 

Krafton 

Battlegrounds Mobile India 

DDB Mudra Mumbai 

Media/Entertainment 

Twins 

IDFC Mutual Fund 

Mutual Funds 

TBWA/India Mumbai 

Consumer Services / Business to Business

Machine-Gun Mouth 

Krafton 

Battlegrounds Mobile India 

DDB Mudra Mumbai 

Media/Entertainment 

Machine-Gun Mouth 

Krafton 

Battlegrounds Mobile India 

DDB Mudra Mumbai 

Social Film 

Master Ji 

Byju’s 

Byju’s brand film 

Dora Digs Mumbai 

Social Film 

Care Lives on #TouchOfCare 

P&G

Vicks India 

Publicis Singapore 

Social Film 

Care Lives on #TouchOfCare

P&G

Vicks India 

Publicis Singapore 

Single Market Campaign 

Machine-Gun Mouth 

Krafton 

Battlegrounds Mobile India 

DDB Mudra Mumbai 

Social Behavior  

Machine-Gun Mouth 

Krafton 

Battlegrounds Mobile India 

DDB Mudra Mumbai 

Corporate Purpose & Social Responsibility  

Film Craft – 13 shortlists 

Dove #StopTheBeautyTest

Dove

Dove 

Chrome Pictures Mumbai 

Direction 

Game responsibly – Battlegrounds Mobile India 

Battlegrounds Mobile India 

Battlegrounds Mobile India 

Early Man Pvt Ltd Mumbai 

Direction 

Master Ji 

Byju’s 

Byju’s brand film 

Dora Digs Mumbai 

Direction  

Care Lives on #TouchOfCare 

P&G

Vicks India 

Publicis Singapore 

Direction 

The Mirror | UN Aids 

UN Aids

UN Aids 

Good morning Mumbai 

Direction 

Master Ji 

Byju’s 

Byju’s brand film 

Dora Digs Mumbai 

Script   

Care Lives on #TouchOfCare 

P&G

Vicks India 

Publicis Singapore 

Script

Hidden Truth 

Vidya India 

Vidya Helpline for women 

Wunderman Thompson Mumbai 

Script 

Master Ji 

Byju’s 

Byju’s brand film 

Dora Digs Mumbai 

Casting

Care Lives on #TouchOfCare 

P&G

Vicks India 

Publicis Singapore 

Casting 

Care Lives on #TouchOfCare 

P&G

Vicks India 

Publicis Singapore 

Cinematography  

Care Lives on #TouchOfCare 

P&G

Vicks India 

Publicis Singapore 

Editing  

Game responsibly – Battlegrounds Mobile India 

Battlegrounds Mobile India 

Battlegrounds Mobile India 

Early Man Pvt Ltd Mumbai 

Sound Design  

Glass: The award for change – 3 shortlists 

The Nominate Me Selfie 

Political Shakti/The Times of India 

Government Representation 

FCB India Delhi 

Glass 

Stayfree Daughter’s Day 

Johnson & Johnson 

Stayfree Sanitary Pads 

DDB Mudra Mumbai 

Glass 

The lost daughters 

Sanlaap 

Non-profit organization 

Wunderman Thompson Mumbai 

Glass 

Healthcare – 3 shortlists 

Stayfree Daughter’s Day 

Johnson & Johnson 

Branded Content & Entertainment: Film, TV and Online Film Content

DDB Mudra Mumbai 

Brand-led Education & Awareness

Snake 

Prime Indian Hospitals
Covid vaccine awareness from prime Indian hospitals 

Outdoor: Standard 

McCann India Mumbai 

Health Services & Facilities

Memorables 

Nightingale medical trust memorables 

Brand Experience & Activation

McCann India Mumbai 

Direct to Patient

Industry Craft – 1 shortlist 

Eatqual

McDonald’s

McDonald’s

DDB Mudra Mumbai

Packaging Design 

Media – 3 shortlists 

SOS Ads 

Budweiser 

Budweiser Beer 

Saatchi & Saatchi Propagate Mumbai 

Use of Social Platforms

The Unfiltered History Tour 

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Use of Technology

The Better Half Recipes 

Swiggy 

Swiggy Instamart 

Dentsu Webchutney Bengaluru 

Social Behaviour

Mobile – 7 shortlists 

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Activation by Location

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

AR

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

New Realities & Voice Activation

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Mobile Websites 

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Social Content for user engagement 

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Targeted communication 

The Nominate Me selfie 

Political Shakti/ The Times of India 

Government representation 

FCB India Delhi 

Messaging Campaign 

Music – 3 shortlists 

Netflix India 

Netflix India 

Money Heist Season 5

Creativeland Asia Mumbai 

Music Video

Netflix India 

Netflix India 

Money Heist Season 5

Creativeland Asia Mumbai 

Fan Engagement / Community Building 

Netflix India 

Netflix India 

Money Heist Season 5

Creativeland Asia Mumbai 

Use of Original Composition 

Outdoor – 4 shortlists 

Tiger

Prime Indian Hospitals 

Covid vaccine awareness from Prime Indian Hospitals

McCann India Mumbai

Healthcare 

Snake 

Prime Indian Hospitals

Covid vaccine awareness from Prime Indian Hospitals

McCann India Mumbai

Healthcare

Shield 

Prime Indian Hospitals

Covid vaccine awareness from Prime Indian Hospitals

McCann India Mumbai

Healthcare

Red Notice Shop

Netflix

Red Notice

DDB Mudra Mumbai

Interactive & immersive experiences

Strategy & Effectiveness – 9 shortlists 

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Use of Mobile & Devices  

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Use of social & digital platforms

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Brave Brands  

Lost Votes 

BCCL Publications 

BCCL New Delhi 

BCCL New Delhi 

Brave Brands 

H for Handwashing 

Lifebuoy 

Lifebuoy handwashing education 

Lowe Lintas Mumbai

Multi-market strategy 

Ariel #ShareTheLoad long term 

Ariel 

Ariel liquid detergent

BBDO India Mumbai 

Long-term strategy 

Eatqual

McDonald’s

McDonald’s

DDB Mudra Mumbai

Corporate Purpose & Social Responsibility

Lost Votes 

BCCL Publications 

BCCL New Delhi 

BCCL New Delhi 

Corporate Purpose & Social Responsibility

H for Handwashing 

Lifebuoy 

Lifebuoy handwashing education 

Lowe Lintas Mumbai

Corporate Purpose & Social Responsibility

PR – 8 shortlists 

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Content Creation & Production

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Innovative Use of Influencers

Eatqual

McDonald’s

McDonald’s

DDB Mudra Mumbai

Launch / Re-launch

Eatqual

McDonald’s

McDonald’s

DDB Mudra Mumbai

Corporate Image, Communication & Reputation Management

The Nominate Me Selfie 

Political Shakti/The Times of India 

Government Representation 

FCB India Delhi 

Social Behaviour

The Nominate Me Selfie 

Political Shakti/The Times of India 

Government Representation 

FCB India Delhi 

Breakthrough on a Budget

Eatqual

McDonald’s

McDonald’s

DDB Mudra Mumbai

Corporate Purpose & Social Responsibility

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Market Disruption

Print & Publishing – 2 shortlists 

Scarier 

Acko 

Acko insurance 

Acko General Insurance Limited Bangalore 

Consumer Services / Business to Business

Scariest 

Acko 

Acko insurance

Acko General Insurance Limited Bangalore

Consumer Services / Business to Business

Radio & Audio – 3 shortlists 

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Branded Content / Podcasts

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Cultural Insight

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Market Disruption

Social & Influencer – 5 shortlists 

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Media / Entertainment

The Family Man Job Hunt 

Amazon Prime Video India 

The Family Man S2 – Amazon Prime Video IN

Socheers Mumbai 

Media / Entertainment

The Family Man Job Hunt 

Amazon Prime Video India 

The Family Man S2 – Amazon Prime Video IN

Socheers Mumbai 

Innovative Use of Influencers

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Cultural Insight

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Webchutney Bengaluru

Market Disruption

    

As per Spikes Asia, three new awards have been added this time in response to the region’s shifting creative trends. They are – Creative Data Spike, the Social & Influencer Spike, and the incorporation of the Tangram Awards to form the new Strategy & Effectiveness Spike. 

The Tangram Awards have been incorporated into the Spikes Asia Awards to recognise the link between creativity and marketing effectiveness.

106 jurors from locations across APAC and from a wide range of creative industry disciplines and backgrounds have convened remotely to judge entries using the unique LIONS judging platform.

The Spikes Asia 2022 jury consists of 10 members from India with Sneha Iype, Partner, Executive Producer, Nirvana Films, India being the President for Film Craft category.

As per the awards body, the silver, bronze and gold awards will be announced on Wednesday, March 2, 2022 and the Grand Prix and Special Award winners will be announced on the subsequent day on March 3.

Info@BestMediaInfo.com

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