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Ranveer Singh urges youth to speak ‘khich-khich free’ in new Vicks Cough Drops campaign film

Singh comes together with actor Ronit Roy in the latest commercial

Click on the Image to watch the TVC.

Vicks has launched a new campaign film starring brand ambassador and actor Ranveer Singh. The campaign film, which also features Ronit Roy, brings back Vicks’ iconic message of leading a ‘khich-khich’ free voice, through "Vicks ki goli khol de boli".

The objective of this film, conceptualised by Vicks India and Publicis Singapore, is to inspire individuals to stand up for their dreams and passions and showcase how a ‘khich khich free’ conversation can help people express themselves without hesitation.

Roy and Singh, seen as a father-son duo, are discussing the latter’s career. Singh wants to put his wishes forth but the irritation in his throat causes an interruption. Taking help from a ‘Vicks ki goli’, Singh informs his father about his choice of career in his typical zealous manner. He explains how Vicks helped him eliminate the ‘khich khich’ and speak up confidently to follow his dreams.

Singh said, "I support the message this campaign film is communicating to the youth. Vicks Cough Drops is a brand that has been a part of my childhood and continues to be my go-to even now. Together we can certainly encourage the world to be ‘khich khich free’ and be confident towards achieving what they want.”

Roy said, "Through generations, my family and I have been relying on Vicks to get rid of cough and cold – which is why working on this film was a wonderful experience. I strongly believe the message that this film communicates and the idea it provides for youth to not let ‘khich khich’ hold them back from what they want to achieve."

Sahil Sethi, Senior Director, and Category Head, Personal Healthcare, Procter and Gamble, added, "Vicks cough drops have been relieving ‘khich khich’ for generations of Indians. Relieving ‘khich khich’ and enabling one to speak with confidence is what we stand by. Through this campaign film, our aim is to highlight the confidence one Vicks ki Goli can bring in a person to speak up, without facing any throat irritation."

Mihir Dhairyawan: Creative Director, Publicis Singapore, said, “This lozenge clears the throat, so you can speak your mind. And Ranveer Singh is someone who is never too shy to express himself. So, you can already see the natural connect between our product and its ambassador. We were also keen to see what magic this chemistry between Ranveer and Ronit would dish out. And we were not left disappointed. Ranveer’s energy that is in contrast with Ronit’s poise is what makes this spot thoroughly enjoyable.”

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