Entertainment news brand Pinkvilla has announced the launch of its own award show – ‘Pinkvilla Style Icons’. The maiden edition of the awards will be presented by Pinkvilla, curated by Cinema Waale and produced by Across Media Solutions.
The awards will be held at a prominent location in Mumbai on June 4, 2022, and it promises an extraordinary night of glitz, glamour and entertainment.
The entertainment news brand said that a style icon is an epitome of personality and panache. This essence is reflected by renowned names from varied industries, be it Bollywood, Sports, Business, Fashion, Television, Regional Cinema and many more. Therefore, the awards aim to be an all-encompassing celebration of individuals from different walks of life, who are an inspiration for millions of Indians.
Nandini Shenoy, CEO, Pinkvilla Media, said, “Pinkvilla has always stood for power of expression, authenticity and entertainment. These aspects that shape the ethos at Pinkvilla are fittingly represented in Pinkvilla Style Icons, making it an apt embodiment of everything we envision. With these awards, we intend to reinforce the conviction that audiences have in us and build on an audience-first approach for creating avenues of continued engagement for the masses.”
COO Mukul Kumar Sharma said, “With Pinkvilla Style Icons, we intend to establish an impenetrable foothold across lifestyle, fashion and beauty segments that will further elevate our ambition. Our aim is to set new benchmarks of how lifestyle content is perceived and pursued through our marquee IPs that align with the essence of Pinkvilla.”
"Style and fashion are an intrinsic part of one's personality. Therefore, it resonates with every individual. That's why when you mix up a concoction with celebrities leading from the front, the end result is a fascinating gala. As the curating partner, Cinema Waale looks to put its best foot forward to make Pinkvilla Style Icons a glittering success. The idea is to make the event an all-encompassing celebration of achievers/inspiring personalities from across the spectrum - films, TV, culinary world, business to politics and many more," said Prashant Singh, Founder, Cinema Waale Film & TV Productions LLP
"Post the two-odd years pandemic lull, the Pinkvilla Style Icons is hands-down the finest larger-than-life content opportunity for discerning brands to engage with their customers and reach many more, globally. In fact, much ahead of the awards night, given the partnerships formed, the initiative is already looking well-poised to become a gold-standard in the category of lifestyle and glamour events. We, at Across Media, are beyond thrilled to be producing an event of this envious stature and leading its sponsorship program,” added Chetan Pratap, Co-founder and Director, Across Media Solutions.
The event night will be broadcasted on television and Pinkvilla’s digital assets.
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