Nestlé Munch recently rolled out its new advertisement campaign encouraging young consumers to overcome self-doubt and lead the way to victory. The new campaign featuring actor Samantha Ruth Prabhu is shot in the backwaters of Kerala.
The TVC opens with traditional boat race announcement with the commentator announcing the captains’ names of each boat who each sing their ‘thaalam’. As Prabhu’s team is announced, being a first-time captain, she becomes a little hesitant and doubts herself.
But, as soon as she bites into Munch, she drops all her doubts and decides to crunch it with confidence. What follows is a beautiful visual spectacle of the boat race combined with music. The TVC is being launched across all Southern markets as well as select digital platforms in Tamil, Telugu, Malayalam and Kannada.
Prabhu said, “I am delighted to be a part of this campaign with Munch and resonate very well with the core idea of the campaign. I truly believe it’s our confidence that helps us get through the many hurdles we face every day. I hope through this campaign we are able to inspire the youngsters to overcome any self-doubt with confidence and self-belief.”
Rupali Rattan, Head - Confectionery Business, Nestlé India said, “Munch has always encouraged our consumers to overcome any doubts and inspired them to put forth their best self. This film uses the setting of the beautiful local boat races to bring this truth to life in a grand yet enjoyable, relatable way”
Through the campaign, Munch encourages one to overcome self-doubts and perform to their potential. The new film showcases this in the context of the celebrated sport of boat racing. It highlights that once you overcome self-doubt and perform to your true talent, victory awaits you on the other side.
MUNCH Thaalam - YouTube
Creative Agency: Wunderman Thompson