Meesho appoints Disney+ Hotstar's Harsh Chaudhary to lead monetisation

Internet commerce company Meesho has announced the appointment of Harsh Chaudhary as CXO for Monetisation.

In this role, Chaudhary will lead the team that bolsters revenue generation from Meesho’s various business units. He will be responsible for designing and executing the blueprint for monetising Meesho’s business model.

An alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Roorkee, he has held leadership positions with brands such as Disney+ Hotstar, Myntra and McKinsey & Company.

In his previous role, he was leading teams across category, growth partnerships, strategy and analytics and helped build the video subscription monetisation at Disney+ Hotstar.

Vidit Aatrey, Founder and CEO, Meesho, said, “We are excited to welcome Harsh Chaudhary, who comes with a demonstrated history of spearheading and scaling business growth. His expertise on strategic partnerships and analytics will help take Meesho to greater heights. As we further our mission to digitize MSMEs and bring the next billion users online, monetisation will be an integral part of Meesho’s growth story.”

Chaudhary said, “Meesho has made significant strides in shaping and transforming India's e-commerce landscape. The company’s positive growth trajectory strengthens the promise it has in store for India’s unorganised retail sector. I am thrilled to join the company in its continued efforts towards building for Bharat. I look forward to building and enhancing the company’s monetisation roadmap.”

Meesho had also recently appointed Sourabh Pandey and L N Swaminathan to head Fulfillment & Experience and Seller Growth respectively. The company also appointed Dhiresh Bansal as its Chief Financial Officer.

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