GOQii Inc has announced that it raised $10 million in an extended Series C Equity round of funding from Animoca Brands.
GOQii will collaborate with Animoca Brands and its ecosystem companies and projects to develop various offerings that leverage blockchain tokens and gamification in preventive healthcare, as per the company.
GOQii is a smart tech-enabled healthcare platform that brings together the entire preventive healthcare ecosystem to its users. Its offerings include fitness tracker, app, coaching, health store, insurance and many others. Animoca Brands is a leader in gamification and blockchain with a portfolio of over 170 investments in NFT-related companies and decentralised projects contributing to building the open metaverse.
GOQii’s metaverse ecosystem will be powered by a virtual token program, the Token. Consumers will receive the virtual token, which powers the GOQii metaverse ecosystem that incentivizes healthy behaviours and gamified fitness actions.
These tokens can then be used to unlock products, services, purchase NFTs, participate in special events and game modes, and access curated and discounted health-focused goods, medical services and insurance products.
GOQii launched ‘GOQii Cash’ in 2018, a virtual rewards program for completing steps taken targets and other health goals. GOQii Cash can be redeemed at the GOQii Health Store for discounts.
GOQii said its metaverse is committed to driving innovation within the healthcare industry, as the company seeks to address the complex challenges of healthcare accessibility and affordability.
Vishal Gondal, Founder and CEO of GOQii, said, “We are excited to onboard Animoca Brands to the GOQii journey. Animoca Brands is one of the most prestigious names when it comes to gamification and blockchain. Web 3.0 is going to change the way companies interact with consumers. This investment from Animoca Brands and the close partnership will help GOQii bring best-of-class products to consumers and further keep them motivated to #betheforce in their journey of fitness.”
Yat Siu, the executive chairman and co-founder of Animoca Brands, said, “Animoca Brands is delighted to invest in GOQii and support its mission to make people healthier. GOQii has built a platform that leverages the power of gamification to make the preventive healthcare journey enjoyable for the masses, and we look forward to leveraging its synergies with OliveX and other companies in our portfolio.”
Earlier, GOQii had announced a $50 million Series C round which included participation from investors including Sumeru Ventures, Modality (Digality), 9 Unicorns, Venture Catalysts and others.