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Disney+ Hotstar enters Metaverse with special series ‘Rudra’; unveils digital avatars of Ajay Devgn, Rashi Khanna

The OTT platform, in association with Hungama Digital’s Web3 venture- Hefty Entertainment, has opened the metaverse for viewers and fans

Entering the Metaverse universe with Hotstar Specials Rudra-The Edge Of Darkness,

Disney+ Hotstar, in association with Hungama Digital’s Web3 venture- Hefty Entertainment, has unveiled the digital avatars of actors Ajay Devgn and Raashi Khanna. Offering a virtual universe of Rudra-The Edge of Darkness, the metaverse is now open to its viewers and fans to experience the world of Rudra. 

Viewers will be able to engage with the universe of Rudra by choosing a virtual avatar for themselves and witness the trailer, songs, behind-the-scenes videos etc in virtual reality. Carving out a virtual space for viewers with an immersive and real-life virtual experience, the initiative aims to engage with audiences and fans in a revolutionary move to go beyond the streaming universe.  

Helmed by ace director Rajesh Mapuskar, the psychological crime drama is actor Ajay Devgn’s digital series debut, where he will be donning the avatar of a cop. Produced by Applause Entertainment in association with BBC Studios India, the series also features a stellar cast including Raashii Khanna, Esha Deol, Atul Kulkarni, Ashwini Kalsekar, Tarun Gahlot, Ashish Vidyarthi, and Satyadeep Misra in pivotal roles.  

Spanning six episodes, the series is an Indian rendition of the globally successful British series, Luther. 

Rudra-The Edge of Darkness is now streaming exclusively on Disney+ Hotstar in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali.

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