India’s public broadcaster Prasar Bharati has signed a Memorandum of Understanding (MoU) with Yupp TV, an over-the-top (OTT) platform which is a gateway for television viewers across the globe, to expand the global reach of DD India channel.
With this, DD India is now available on the OTT platform of Yupp TV in USA, UK, Europe, Middle East, Singapore, Australia and New Zealand.
The content hosting agreement was signed by Prasar Bharati CEO Shashi Shekhar Vempati and Yupp TV Founder and CEO Uday Reddy.
As per the Ministry of Information and Broadcasting, this is an attempt to put forth India’s perspective on various international developments on global platforms and to showcase India’s culture and values to the world.
DD India, Prasar Bharati’s international channel, is India’s window to the world. The channel through its various programmes offers international viewers India’s perspective on all domestic and global developments. Available in more than 190 countries, DD India also acts as a bridge between India and Indian diaspora spread across the world.
One of the DD India’s popular shows based on in-depth analysis and research is Bio-Quest. This series deals with origin of Covid-19, vaccine development and other scientific discoveries related to Covid. Some of the other high viewership shows are India Ideas, World Today, Indian Diplomacy, DD Dialogue, News Night etc.