Coca-Cola India has announced the launch of its newest variant – Coca-Cola Zero Sugar- which comes a new look and taste. The company is inviting all Coca-Cola fans to try the zero-sugar product, and to decide for themselves through the #BestCokeEver? campaign featuring actor Kriti Sanon.
In line with the company’s ‘Beverages for Life’ strategy, the product innovation supports the company’s continued efforts to increase no- and low-calorie beverage options for people looking to lead a balanced lifestyle yet relish the iconic taste of Coca-Cola.
Sanon will be seen promoting and enjoying the new Coca-Cola Zero Sugar, while piquing consumer interest, urging them to #TryItFirst. As per the company, Sanon brings in her own exuberance and freshness to the brand campaign as she perfectly resonates with young consumers.
The integrated marketing campaign aims at driving trial and sparking conversations around the new Coca-Cola Zero Sugar. It will go live across television, digital, outdoor, social media and retail.
Shrey Vig, Brand Manager, Coca-Cola Zero Sugar, Coca-Cola India and South-West Asia, said, “At Coca-Cola, we strive to provide choices to consumers across the portfolio and as part of that we are excited to launch our latest offering – new Coca-Cola Zero Sugar, which allows consumers to enjoy the great taste of Coca-Cola with zero calories. It’s been launched globally and we’re getting great response from around the world, so we’re thrilled to introduce it in India. Will consumers like it as the Best Coke Ever? Well, they’ll have to try it first, to find out.”
As per the company, the launch in India builds on the success and popularity of Coca-Cola Zero Sugar across North America, LATAM, UK, Turkey, ASEAN regions and more than 120 markets around the world.