boAt has onboarded actor Rashmika Mandanna for their wearables category and their women’s day campaign ‘#DanceThroughLife’ with a view to celebrate the undying spark and beaming passion of women of today who are juggling between multiple roles, breaking stereotypes and shattering the glass ceiling with their sheer optimism and will to succeed.
The Pushpa fame actor is also the first female ambassador onboarded by boAt exclusively for the wearables category and to endorse TRebel Collection – a range of audio and wearables designed for women.
With this campaign, the brand has launched an exclusive range of pop-coloured smartwatches designed specifically for women as a part of their ‘TRebel’ collection. The actress is seen flaunting her style paving way for celebrating women by adorning the latest boAt smartwatches from the TRebel collection.
Further, the campaign aims to depict how women are doing away with the closeted ideology of what they are expected to be. They are done running behind and are now claiming their territory. It highlights that in order to run the world on their terms they need a range of products that match their style, their trend-setting attitude and their free spirit.
The TRebel collection aims to celebrates the uniqueness of every woman. Starting March 8, 2022, boAt will add their smartwatches (Vertex, Mercury, Matrix, Blaze and Xtend) to the TRebel collection and unveil their latest limited edition watch straps in Very Peri, Orchard Bloom, Cascade and Bubblegum shade.
The brand also launched their everyday carry pouch for headphones. Products are designed to fit women by addressing an anatomical difference between men and women with smaller buds for audio wear and smaller watch-strap sizes
Aman Gupta, Co-Founder and CMO Imagine Marketing, said, “We are extremely elated to onboard Rashmika Mandanna as a boAthead for our wearables and as a face for our campaign #DanceThroughLife, which is a celebration of women coming together to rule the world on their terms. This is for those women who are not just watching, but creating new trends like our new boAthead. Rashmika is cheerful and very fits very well into the brand ethos of boAt with her millennial stance. Through this partnership, we intend to establish our presence in the southern market, along with strengthening our position in the smartwatches category.”
Mandanna added, “'For young India today, boAt represents an audience of choice who are looking to make a statement with their choice of accessories. It’s a brand whose values I admire and identify with as they are walking the talk. I am thrilled to be a part of the boAt family and represent TRebel range -feisty collection for women of today. Their line of wearables range is so quirky and literally go with every outfit of mine. Cannot wait to start my journey as a boAthead!”
The TRebel campaign was launched on Women’s Day last year with faces like actor Kiara Advani, Bani J and Raja Kumari amongst others.