Beginnen Media has announced the appointment of Anooj Kapoor as Chief Content, Creative and Consumer Officer and Tushar Bansal as Chief Revenue Officer for its rural entertainment channel, Azaad.
Previously, Kapoor was the Business Head at Sab TV. He has also been part of the Sony Pal launch team.
At Azaad, Kapoor will head product development, programming and content strategy, product innovation, content creation and curation. Kapoor will also provide strategic inputs for Azaad’s growth path.
Bansal will spearhead the ad revenues division at Azaad. He has two decades of experience in ad sales and driving strategic initiatives for garnering revenue opportunities. He has worked with media houses like Zee Entertainment, Sony and Ten Sports in leadership positions, with the latest being the Executive Cluster Head at Zee Entertainment Enterprises.
Bharat Ranga, Managing Director, Beginnen Media, said, “I’m pleased to announce that Anooj and Tushar have joined the leadership team at Azaad. Anooj’s appointment is fantastic news for Azaad. He understands heartland audiences’ tastes closely and is deft at telling ‘mazedaar’ stories to win their hearts. He will bring in the strategic edge and rustic power to brand Azaad. Tushar Bansal is a cool-headed Revenue Champion with a growth mindset.”
Kapoor said, “I am very happy to be a part of India’s first rural entertainment channel, a very relevant but ignored positioning by a GEC. Bharat and I go a long way. I am very happy to associate with him and look forward to creating another exciting GEC Brand with Azaad.”
Bansal said, “These are exciting times to join Azaad, a point where growth in TV households is much faster than urban and the viewership is also showing an upward trend in the rural markets. There is a remarkable emergence in the economic, social and technological environment in the rural market and every advertiser is looking at ways to reach the ‘Ru-Urban’ consumers. The journey seems very interesting and I look forward to contributing to shaping up the revenue model for advertisers in the rural and free-to-air category on Azaad.”