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BARC India releases full data for 2022; Aaj Tak leads with comfortable margin

The lead margin was even bigger in the historic data from Week 1 to Week 9

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BestMediaInfo Bureau
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BARC India releases full data for 2022; Aaj Tak leads with comfortable margin

BARC India on Monday released the historic data for five more weeks (Wk 1 - Wk 5) as per the schedule. With this, subscribers of BARC have access to full data for the year 2022 for eight Hindi news channels who opted in for historic data.

Also read: How Arnab Goswami fooled everyone on TRPs

In terms of relative share (8 Hindi National News Channels, NCCS: All, 15+ years, Rolling average, HSM), Aaj Tak has retained the number one spot in 2022 (Wk 1 - Wk 10) with a comfortable lead margin. 

It is noteworthy that advertisers consider at least 13 weeks data for buying ad slots on news channels.

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The lead margin of Aaj Tak was even higher during Week 1 to Week 5.

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Considering historic data only, Aaj Tak’s average minute audience (AMA) was 25% more than the nearest competitor TV9 Bharatvarsh.

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Info@BestMediaInfo.com

Aaj Tak BARC India BARC India releases full data for 2022
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