Video streaming platform and multilingual storyteller Zee5 has announced the launch of ‘Zee5 India Ka Binge-a-thon’, a three-day campaign to celebrate its fourth anniversary between February 12-14.
The initiative is aimed at the platform’s long-standing goal of entertainment inclusion where consumers will get access to the top premium web series and movies across languages for three days for free.
Titles such as ‘Uri: The Surgical Strike’ and ‘Abhay’ in Hindi, ‘Mulshi Pattern’ in Marathi, ‘Lalbazaar’ in Bangla, ‘Geetha Govindam’ in Telugu, ‘Ka Pae Ranasingam’ in Tamil, ‘Madhura Raja’ in Malayalam, and ‘Kalidasa Kannada Meshtru’ in Kannada, amongst others, will be freely available as a part of the celebratory offer.
The upcoming fourth anniversary also features another offering from the brand, Zee5 Spark which aims to bolster Zee5’s AVOD content library further by introducing some web series like Holiday, Ready 2 Mingle, Dude, The Great Indian Wedding, Happily Ever After, featuring actors like Aahana Kumra, Amol Parashar, Adah Sharma, Priyank Sharma, Naveen Kasturia and more.
Short films like Baarish Aur Chowmein, Half Full, Khujli, Kheer and many more, starring actors such as Taapsee Pannu, Naseeruddin Shah, Anupam Kher, Neena Gupta and Jackie Shroff amongst others, will also be available for AVOD users under Spark.
Zee5 Spark has been launched to attract new viewers, especially the youth, onto the platform for a long-term duration with short films and web series that is free to stream.
Zee5 is known for its diversified content across 100+ taste clusters and its focus on real, relevant, and resonant storytelling.
Manish Kalra, Chief Business Officer, Zee5 India, said, “We are entering our fourth year with great enthusiasm and vigour, riding high on the last one year which has been a blockbuster. The response from the last four years of our operations has been phenomenal as we trotted into new markets, partnered with industry stalwarts, introduced many firsts and moved a little closer to our goal of deeper regionalisation and entertainment inclusion. This year is going to be even bigger and better as we expand our content library further with premium offerings, improve our user experience, activate more value driven partnerships, and set new industry standards. As the multilingual storyteller of India and Bharat alike, we will continue to focus on entertainment inclusion by producing relatable and entertaining content, keeping our diverse audience in mind, and we will keep investing in making Zee5 a democratic, user-friendly platform of choice, not just in India but also across global shores.”
Nimisha Pandey, Chief Content Officer, Hindi Originals, Zee5, added, “With OTT growing in prominence, content consumption got democratised, paving the way for creators to explore and expand the narrative with newer concepts and genres that have led to several consumer cohorts consuming differentiated content on the platform. Factors such as the shift in demand for authentic stories, the success of women-centric narratives, growth of family entertainment, genre bending shows and acceptance of characters with multiple layers and shades have ushered in many industry firsts in content. At Zee5, we’ve always aimed to inch closer to our viewers with real and authentic storytelling, as we believe that everyone should be exposed to new voices, cultures, and viewpoints. In this pursuit, we have had successful partnerships with some of the country’s leading content creators and have presented shows which have done remarkably well amongst audiences- Abhay, Sunflower, Kaagaz, Rangbaaz, Break Point, State of Siege and Friends Reunion to name a few. As we step into the fifth year, with immense love from our audiences and support from the creative ecosystem, we are set to ramp up our slate with compelling and diverse stories from heartlands to metros in multiple languages from Tamil, Telugu to Punjabi and Bengali, strengthening Zee5’s position as India’s biggest homegrown multilingual storyteller offering quality entertainment to our audiences.”
As per the platform, its monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touched 9.6 million in December 2021. It also said that Zee5 users watched an average of 201 minutes of content per month during the last quarter, with the platform releasing 51 shows and movies, including 11 originals during the period.