Providing an avenue to Bhojpuri lovers to explore the power of their love, movie channel Zee Biskope has announced the launch of ‘Love Dangal’ – a content marketing initiative that makes viewers experience the premise of its Valentine’s Day special world TV premiere – ‘Balam Ji Love You’, even before watching it.
Launching on February 7 with the commencement of Valentine’s week, this drive not only gives a ‘kushti’ gaming experience to viewers but also an opportunity to have a one-to-one online meet and greet with the Bhojpuri heroine.
Actors Khesari Lal Yadav and Kajal Raghwani starrer ‘Balam Ji Love You’ is set to make Valentine’s Day extra special. Just like Yadav fights the negative lead Tribhuwan in a ‘kushti dangal’ to win over his lady-love Kajal in the moview, viewers can fight a ‘kushti’ match as their ‘Love Dangal’ to win the opportunity to meet their favourite heroine.
Samrat Ghosh, Chief Cluster Officer – East, Zee Entertainment Enterprises, said, “Riding on the pedestal of consumer-centricity, Zee Biskope has always catered novelty to Bhojiwood. Adding a content marketing drive like Love Dangal to our VDay premiere broadens horizons and offers viewers a holistic movie experience even beyond the TV screens. Such topical and thematic consumer initiatives build deeper engagement and purposeful association for brands. This premise of curation extends to our esteemed partners as well who can leverage value from such innovation-driven initiatives.”
Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL, said, “Zee Biskope has been focused on exploring viewers’ movie affinity beyond mere viewership and facilitating up-close involvement and ‘apnapan’ of the consumers with the brand offerings. Our audience are high energy and innovation seeking audience. Content innovation catches their attention and Zee Biskope has been at the forefront of it. After the grand success of last year’s VDay initiative ‘Labhlitis Messiah’, this year will see the tech integration go way notches higher, creating a fun yet thrilling experience. Zee Biskope remains true to its commitment on extending category first entertainment offerings that would be fresh, consumer-focused and a differentiator.”
To participate in the contest, viewers can head over to the Love Dangal microsite www.lovedangal.com.
They will then have to play all the levels of the game and emerge victorious to grab the opportunity. The top 5 scorers will get a chance to meet their favourite Bhojpuri heroine on a one-on-one online meet and greet session.
The next 10 best scorers will also receive a special edition gift hamper from Zee Biskope. The winners will be announced during the World Television Premier of ‘Balam Ji Love You’ on February 14 between 6 – 9 pm.
The top 5 winners will also be featured on Zee Biskope where they share their once-in-a-lifetime experience of meeting their favourite heroine on February 20 between 3 – 6 pm.