Travelxp, the 4K HDR content provider, has signed a deal with Xiaomi to bring content from destinations across the globe to PatchWall users. As a part of the deal, Travelxp will distribute over 1000+ hours of travel content through integration.
Travelxp’s 4K HDR travel content, shot in over 90+ countries throughout the world, will now be available to all PatchWall users who will sign up to the Travelxp Red community. Xiaomi’s seven+ million users will have access to Travelxp’s global travel content library through the PatchWall launcher on their Xiaomi smart TV sets.
They can now discover Travelxp’s content programming from Xiaomi’s curated discovery platform PatchWall, and watch popular food shows like ‘Strictly Street’ and ‘Thali’, to global destination features such as ‘Backpack Thailand’ and ‘Boarding Pass Finland’.
Eshwar Nilakantan, Category Lead- TVs, Xiaomi India, said, “With the OTT market going strong and the relationship between consumers and services constantly evolving, we at Xiaomi India are focused on making content discovery easier for our customers. With Xiaomi and Redmi TVs, our vision is to provide a unique interface for each user and offer a wide selection with our dedicated focus on building PatchWall.”
“We have witnessed a striking uptake of 4k content since last year by recording over 1.4 crore clicks through PatchWall. By partnering with Travelxp, we are excited to bring a wide variety of 4K travel content to PatchWall users. This collaboration will ensure easy access to content across genres and Travelxp's availability on India's most preferred entertainment devices.”
Travelxp had launched the 4K HDR Travel OTT through its innovative product, Travelxp Red, which is designed as the one stop shop for frequent travellers. Since the launch of Red in May 2021, more than 500,000+ users have engaged with Travelxp’s content and the platform recently crossed over 100,000+ App downloads across all platforms.
“With the launch of Travelxp on PatchWall, we are further enhancing our commitment towards being India's go to destination for quality travel content. Travel lovers all over India can now access the power of our 4K HDR travel library through their Xiaomi Smart TVs. With Xiaomi's push into 4K televisions, our content availability through PatchWall is a huge boost to our ambition of showcasing travel in 4K HDR to the Indian market, and we are excited to announce that at launch, we will be multi-lingual with our entire content library dubbed in Hindi, Tamil and Bengali,” said Travelxp CEO, Tanay Chothani.
Users can download Travelxp from Mi PatchWall starting January 27 and access the variety of travel content at a subscription price of Rs 999/year.