Procter & Gamble Hygiene and Health Care Ltd. (PGHH) spent Rs 138.62 crore on advertising and sales promotion in the third quarter of the financial year 2022, up 28% from Rs 108.57 crore in the corresponding period of the previous fiscal year.
The advertising spends in the quarter ending December 31, 2021, was up 12% from Rs 123.36 crore in the preceding quarter ended September 30, 2021.
The leading FMCG player reported a 7% spike in sales for the quarter ended December 31, 2021. The company delivered sales of Rs 1,093 crore.
The profit after tax (PAT) was down 15% at Rs 212 crore as compared to the previous year.
The company attributed the drop in profit to lower advertising and promotion investments on brand building in the base period due to the pandemic and commodity cost inflation.
Madhusudan Gopalan, Managing Director, Procter & Gamble Hygiene and Health Care Ltd., said, “In a challenging market environment, we have delivered strong sales growth behind strong brand fundamentals and improved market execution. As the industry faces commodity inflation challenges, we continue to focus on improving productivity by leveraging advertising and promotion analytics, strengthening our product mix and driving supply chain efficiency to drive balanced top and bottom-line growth. We will continue to focus on our strategy of driving superiority and productivity, invest in brand building, enabled by the strength of our organization and culture.”