Omee, the antacid brand of Alkem Generics, has launched a new campaign on “Sabko Pata Hai, India Ka Favorite antacid hai Omee’. The campaign features Bollywood actors & comedians, Johnny Lever and Rajpal Yadav.
The campaign aims to make India laugh as well as create awareness that Omee is the effective solution for all acidity problems. The tagline for the campaign is- ‘Acidity ho toh Omee lo’.
Johnny Lever said, “Once again joining hands with Alkem Laboratories for the new Omee project was really fun!”
Rajpal Yadav said, “It was double dhamaal to work on the #SabkoPataHai Omee campaign and share screen with Mr Johnny Lever.”
Mukesh Tiwary, President - Marketing and Sales, Alkem Laboratories said, "Omee is Alkem's iconic brand so we wanted to create an interesting campaign that connects with the audience and create a brand recall. We are confident that this new Omee commercial and new jodi of Johnny Lever and Rajpal Yadav will be well-received by the audience, and we look forward to welcoming new consumers to our brand through this.”
The campaign is conceptualised by Hats On Advertising and is based on a fun and humorous genre. The comedians are seen talking about the problem of acidity and how Omee helps them to get relieved from it.
Prakash Goplani, Managing Director, Hats On Advertising, said, “When was the last time you came across a humorous campaign? Hence, it was the best time to rope in Johnny Lever and Rajpal Yadav together on screen once again to give our audiences the laugh they deserve!
The campaign is available across the platforms across India - Television, Print, and Social media.