News18 Punjab has given the people of Punjab a powerful platform to speak up their minds and issues during elections with the “Voter Bolda Hai” contest.
The 15-day contest will ask viewers from different constituencies to raise their opinion by giving a missed call and selected viewers will then get a chance to feature on News18 Punjab to talk about the key issues that they think are most critical in the upcoming Assembly elections. The best entry everyday will be gratified with a smart phone.
The contest will be live till February 19.
To make it further impactful the campaign also has an election special vehicle that will travel across every nook and corner of Punjab asking honest opinions of voters and featuring ground-level issues that will determine their choice in the forthcoming elections.
The van also has a ‘Muddeyan Di Peti’ in which people can drop in the issues that matter to them to be put across. With this initiative the channel strives to echo the voice of the people and uncover elections insights.