Short video platform MX TakaTak has onboarded actor Riteish Deshmukh as a celebrity influencer to add more entertainment for its large and diverse community.
Known for his acting skills and sense of humour, Deshmukh will be bringing his natural quirk and style to create engaging content across genres – comedy, mimicry, and scene creation among others, as per the platform.
With this move the actor will further be able to connect and interact with masses not only in urban metros but also across the heartlands.
Deshmukh’s TakaTak handle:
Deshmukh said - “Acting and entertaining people has always been my driving force and when it’s coupled with a bit of fun and humour, ‘toh phir baat hi kuch alag hai’! I am really excited to be a part of the MX TakaTak family, where I’ll be able to interact with its large community on a personal level and I am sure this is going to be the start of a truly takatak journey.”
The actor made a Bollywood-style entry on MX TakaTak.
MX TakaTak aims to nurture and enable digital enthusiasts to build their own success stories by enjoying and creating short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more.
Parul Menghani - VP and Head of Content, MX TakaTak, said, “We are thrilled to welcome Riteish Deshmukh to the TakaTak family, and we are certain that his level of energy and unique entertainment quotient will keep users glued to their screens and wanting for more. With interesting content challenges and fun IPs, we will bring out a new side to Riteish’s persona that is lesser known to his fans. The consumer and creator experience are at the core of MX TakaTak and this association is only the start of bigger and better things to come.”