Head Digital Works, the online skill gaming company, announced that it has roped in Bollywood actor Shah Rukh Khan as the Brand Ambassador for its online multi-gaming platform - A23.
Khan will feature in A23’s ‘Chalo Saath Khele’ campaign along with a responsible gaming campaign, which showcases A23’s all-new multi-gaming platform which includes various games of skill such as rummy, fantasy sports, carom, and pool, with more to come.
As part of this campaign, A23 aims to take a stand in the industry to share the message of playing responsibly and indulging in safe online gaming practices for users across all online gaming platforms.
Deepak Gullapalli, Founder and CEO, Head Digital Works, said, “It is a privilege to have the nation's biggest superstar to be associated with A23. We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The ‘Chalo Saath Khele’ campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthral fans of King Khan and make A23 a household name in India.”
“I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of its kind online gaming campaign that pro-actively initiates the messaging of responsible gaming. A23 has always aimed at providing a premium but an inclusive platform for skill gaming enthusiasts. Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly,” Khan said.