Melorra, the D2C brand designing BIS hallmarked, and trendy jewellery for everyday wear, has announced the appointment of Kushal Singh as its Head of Marketing. Prior to this, Singh was serving as the Vice-President, Marketing at Domino’s India.
He will be responsible for leading the brand, marketing and growth strategy for Melorra. He will also help in strengthening brand communication and building capabilities that help scale Melorra’s omnichannel play.
Singh’s vast experience with companies such as Carlsberg, Domino’s and ITC will enable him to design and execute integrated marketing programmes that are in sync with the times – something that Melorra is already focusing on.
He has a BE in Electronics and Communication from Netaji Subhash Institute of Technology and a Post Graduate Diploma in Management from the Indian Institute of Management, Kolkata.
Saroja Yeramilli, Founder and CEO, Melorra, said, “Growing at 200% CAGR, Melorra is one of India’s fastest growing D2C brands. With over 15,500 plus designs we have the largest range of trendy fine jewellery available online globally and have become synonymous with the style statement of millennial women. We witnessed a surge in demand even during the pandemic. As we now enter global markets, we are happy to onboard Kushal Singh to spearhead our marketing efforts. He understands the pulse of our target audience and has incredible credentials of working with renowned brands.”
Singh said, “I have always cherished working with brands that endeavour to fulfil customer expectations and market gaps through high-quality products. Melorra has grown rapidly to become one of the most loved lightweight and trendy fine jewellery brands among modern Indian women. The international appeal of the designs and the out-of-the-box and highly impactful operational strategies at Melorra have been setting trends in the market. I am glad to be leading Melorra’s marketing efforts and look forward to leveraging my expertise in technology-driven brand growth.”