Shopping app Meesho, operated by Fashnear Technologies, has partnered with Sideways for brand building. The e-commerce platform has assigned its creative mandate to the agency for executing the brand campaigns, promotions, etc.
After months of immersions into the consumers and sellers’ lives, the agency and Meesho arrived at insights and learnings that inform all aspects of the business.
Sideways is working towards communicating the brand thought to the consumers. This will come alive across brand campaigns, sales promotions, general content, possibilities on the platform and experience design that will derive from the core brand thought.
By helping Meesho stand out in the highly competitive e-commerce space, Sideways aims to bring Meesho to the forefront of the buyers’ minds and enthral them with what Meesho has for them.
Abhijit Avasthi, Co-Founder, Sideways, said, "Meesho will be doing for a billion Indians what the incumbent e-commerce players have not been able to do even after many years - truly democratise the power of ecommerce for a billion Indians. We are excited about the opportunity and hope to build one of India’s most loved brands in the very near future."
Lucky Saini, VP and Head of Brand, Meesho, said, “We are absolutely delighted to go Sideways. In Sideways, we have found the right partner during this hyper-growth phase of our journey. They truly are a different kind of agency with an integrated team of strategists, creative folks and technologists who understand internet businesses and the pulse of Indian consumers. Together we aim to build Meesho as one of the largest internet companies in India and a brand that people love.”