M5 Entertainment helps Tata Play find the perfect celebrity match for its latest campaign

M5 Entertainment Talent Agency recently executed the celebrity-brand deal between actors Kareena Kapoor Khan, Saif Ali Khan and Tata Play. This adds to the list of successes in its bid to ensure that brands get what they are looking for in a perfect match whilst catering to the interests of both the celebrities and the brand.

They got together the actor duo for the launch of the campaign announcing the recent re-branding of Tata Sky to Tata Play. Anurag Kumar, Chief Communications Officer, Tata Play, said, “M5 Entertainment aligned with Tata Play’s vision for this campaign and worked together to bring alive an excellent narrative. We were thrilled to work with Kareena and Saif as the face of our launch campaign. Their vibrant personality resonates very well with our Tata Play identity."

"Working with Kareena Kapoor Khan and Saif Ali Khan is a delight. M5 has worked with her before on various brands such as Droolz, WOW and First Cry. Kareena’s work ethic is unparalleled and pitching them for Tata Play’s campaign was extremely natural because they have the relatability factor that Tata Play was looking for," M5 Entertainment Co-Founder, Sonya V Kapoor, said.

"The biggest asset for Kareena and Saif is how family oriented they are in real life as well. That is exactly what Tata Play is leading with and for us it is always fulfilling when M5 Entertainment is able to merge the need of the brand so aptly. It is what we strive for, succeeding the brand’s interests and those of the talents we work with," said Amrita Mendonza, Co-Founder, M5 Entertainment.

The agency offers a 360-degree celebrity and brand fit services that has been instrumental in identifying and building the right connection between celebrities and brands. Marico, Tata Play, Park Avenue, Sony Music, Reebok, Drools, WOW, Aurelia, Colorbar, Bombay Shaving Company, Firstcry, Sony Liv, OLX, pTron, Biotique are some of the successful brands they have under their belt for whom they have facilitated the right campaigns. 

M5 Entertainment has extended its reach with Bollywood actors such as Kareena Kapoor, Sidharth Malhotra, Kiara Advani, and superstars from the South such as Samantha Prabhu and Rakulpreet.

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