LawSikho appoints Paralympian Vibhas Sen as Director of Marketing

LawSikho, the online legal education company, has appointed Paralympian Vibhas Sen as Director of Marketing.

Previously, Sen has worked as a consultant CMO with various global organisations, start-ups and non-profits across Home Decor, Healthcare, FMCG and Auto sector. He has also worked in various roles in the marketing division for companies like LogicServe Digital, Pinstorm, PNB MetLife India Insurance, iProspect, Ellementry.

Sen said, “The best lawyers are great storytellers. In today’s world where customers are more interested in buying experiences than products, it’s important to show them what your brand means instead of only showing what you sell – this is how to humanise the customer experience. The secret lies in telling a great story, which is the foundation of great marketing. LawSikho has built an amazing brand in the last 5 years with the power of storytelling and custom curated content, which makes them a very powerful brand.”

LawSikho has recently launched two initiatives, they have partnered with Additional Skill Acquisition Programme (ASAP) Kerala to offer students new-age skills, the course also offers internships and experiential learning. The company has also created RTI Cell on their portal to make it easily accessible for the general public.

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