Instamojo, the e-commerce platform for independent business and D2C brands, has announced the appointment of Ankur Sharma as its Co-founder. Sharma will play a key role in building and growing Instamojo’s ecommerce product line, including an online store builder and smart pages.
Prior to being on-boarded to the founding team, he was the Vice-President of Analytics at the firm.
Before joining Instamojo, Sharma was with Kiwi Inc, a mobile gaming start-up and Capital One, a bank in the USA.
He is an alumnus of the Indian Institute of Technology (IIT) Madras, and his expertise lies in leading data science initiatives and product-led growth strategies.
Ankur joined Instamojo as Head of Analytics in 2015, and has played a key role in building the firm’s data science and growth hacking functions. Along with enabling a data-driven product culture at Instamojo, he has been the driving force behind the development of several successful products which also include the convenience fee feature, sachet loans and other related domains.
Sharma said, “Instamojo has been a highly rewarding experience for me so far, and I am grateful for the opportunities I have had to contribute to the growth of the brand, from a FinTech platform to a digital solution provider. Today, with the e-commerce sector on the rise, Instamojo has tailored tools to enable small and medium businesses in the country to operate digitally. In my new role as co-founder, my goal is to take Instamojo to new heights and ensure that our products provide innovative support for small businesses.”
Sampad Swain, CEO and Co-founder, Instamojo, said, “We are thrilled to announce Ankur as part of Instamojo’s founding team. With his vast experience and knowledge in product-led strategy, Ankur has been a major contributor towards developing Instamojo’s product suite. He is indeed a great asset to team Instamojo, and we look forward to working with Ankur in his new role, as we progress towards digitising the Indian D2C sector.”
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