Personal care brand Gillette India spent Rs 71.03 crore on advertising and sales promotion expenses in the quarter ended December 31, 2021. This marks a 7.4% increase in ad and promotion expenses from the Rs 66.11 crore the company spent in the previous quarter ending September, 2021.
The brand recorded Profit After Tax (PAT) of Rs 70.50 crore in the quarter ending December 31, 2021, marking a 14% decline as compared to the quarter ending September 2021.
As per the company, this was because of low ad spends and high commodity prices. The company has now said it will focus on leveraging advertising and promotions.
The company’s revenue from operations has climbed to Rs 563.44 crore during the quarter ending December as compared to Rs 520.42 crore in the corresponding period on a YoY basis, marking a 8.26% hike. In the quarter ending September 2021, the revenue from operations was Rs 573.31 crore.
Madhusudan Gopalan, Managing Director, Gillette India, said, “In a challenging market environment, we recorded strong sales growth during the quarter. With our continued focus on improving productivity, we were able to minimise the impact of high commodity cost inflation. We will continue to leverage advertising and promotion analytics, the strength of our product mix, and drive supply chain efficiencies to improve productivity. Our strategy of driving superiority, improving productivity enabled by the strength of our organisation and culture has enabled us to deliver strong results consistently and we will continue to focus on them to deliver balanced growth. In line with our strategy, we have also strengthened our grooming product portfolio with the additions of Braun and King C Gillette products to delight Indian consumers with superior grooming experience.”